CRM and Automation Specialist

About BAD Marketing:

BAD Marketing is a team of 170+ passionate leaders and creatives dedicated to delivering exceptional growth marketing results. We specialize in local lead generation, e-commerce, and information marketing, serving clients from auto and local business owners to online consumer brands and course creators.

Our philosophy is simple: excellence comes from a united team working toward a common goal — helping clients grow profitably while providing an unparalleled client experience. We invest in our people through extensive training, opportunities for growth, and a culture that balances achievement with fulfillment.

About This Role:

As a Systems Integration Specialist, you will be a pivotal part of our operations team, ensuring GoHighLevel (GHL) and Zapier workflows are optimized, automated, and performing at the highest level across client accounts. You will maintain high-performing systems, troubleshoot complex technical issues, and collaborate with the team to implement strategic solutions.

We are seeking a high-level GHL expert — someone who knows the platform inside and out, can independently make decisions, and proactively identifies new ways to leverage tools for maximum efficiency. This is not a “button-pusher” role.

Key Responsibilities:

• Build, optimize, and manage GoHighLevel CRM systems for multiple client accounts, including pipelines, funnels, workflows, forms, surveys, and campaigns.

• Develop and maintain complex Zapier automations to streamline workflows and integrate multiple tools.

• Troubleshoot and resolve technical issues across GHL, Zapier, and third-party integrations.

• Monitor and optimize campaign and automation performance to ensure consistent results.

• Document strategies, processes, and decisions for transparency and knowledge-sharing.

• Collaborate with account managers to translate client goals into actionable system solutions.

• Stay current with new GHL and Zapier features and identify opportunities to implement them effectively.

Required Skills & Qualifications:

• 2+ years of hands-on experience with GoHighLevel CRM and Zapier automation.

• Proven experience managing 50+ client accounts simultaneously.

• Deep understanding of workflows, automations, AI chatbots, and A2P compliance (10DLC registration).

• Exceptional problem-solving skills and attention to detail.

• Ability to independently make decisions and provide rationale for actions.

• Comfortable working in a fast-paced, dynamic agency environment.

• Strong communication skills; able to explain technical concepts to non-technical stakeholders.

• Experience with Google Sheets, Slack, APIs, and additional integrations is a plus.

  
  

Mindset & Work Style:

We are seeking someone who:

• Is proactive: anticipates problems and implements solutions before issues arise.

• Is strategic and analytical: understands how automation impacts results and can optimize accordingly.

• Is innovative: constantly researches new tools and finds ways to improve efficiency.

• Takes Extreme Ownership of their work, aligning with our core values.

  
  

Core Values:

• BE BAD

• PLAY TO WIN

• EXTREME OWNERSHIP

• SOLUTIONS NOT PROBLEMS

• BEST IDEA WINS

• ALWAYS BE GROWING

• NOBODY IS BIGGER THAN THE TEAM

  
  

Benefits:

• Competitive health, dental, and vision insurance (US Residents only)

• Unlimited PTO

• Paid US Holidays

• Opportunities for professional development and advancement

• Collaborative, innovative, and supportive work environment