CRM Executive

Job Requisition ID: 171992

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role: We are seeking an experienced CRM professional with strong expertise in driving customer engagement through data-driven campaigns across Email, Push Notifications, and WhatsApp. The ideal candidate will have excellent analytical skills, hands-on experience with pre- and post-campaign analysis, and a solid understanding of customer lifecycle journeys. This role requires the ability to design and optimize omni-channel drip campaigns, leverage customer insights for personalization, and ensure measurable business impact.

What you will do:

• Plan, build, and execute CRM campaigns across Email, Push, WhatsApp, and other relevant channels.
• Manage end-to-end campaign execution including segmentation, targeting, personalization, and testing.
• Conduct pre- and post-campaign analysis to measure performance, derive insights, and optimize future campaigns.
• Design customer lifecycle journeys and set up automated drip campaigns across omni-channel touchpoints.
• Leverage data and analytics to identify opportunities for improving retention, engagement, and revenue.
• Collaborate with cross-functional teams (Brand marketing, Product, and IT) to align CRM strategies with business goals.
• Hands on experience in (HTML, Jinja, or similar scripting) for personalised/dynamic template creation
• Monitor and maintain CRM platform health, ensuring data quality and integration with other systems.
• Stay updated with CRM best practices, tools, and industry trends to continuously enhance customer communication.
• Hands on experience with CDP/CRM tools like Braze, Salesforce, Blueshift, Bloomreach, MoEngage.

What you will need:

• Minimum 5 years of CRM experience in Retail/E-commerce.
• Proven expertise in Email, Push Notification, and WhatsApp campaign management.
• Strong analytical mindset with experience in campaign performance analysis and reporting.
• Solid understanding of customer segmentation, lifecycle marketing, and omni-channel strategies.
• Hands-on experience with marketing automation platforms and CDPs.
• Basic HTML and Jinja (or equivalent scripting) knowledge for campaign customization.
• Excellent problem-solving, communication, and stakeholder management skills.
• Ability to work independently and drive projects end-to-end.

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.