CRM Team Leader

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

As a CRM Team Leader, you will lead, coach, and manage a team to ensure team performance, provide guidance and support, optimize CRM techniques, and communicate effectively. Our objective is to provide unique customer experiences through tailored engagement. Ultimately, your role will contribute to building effective customer relationships, achieving key performance indicators, and ensuring the successful delivery of our CRM strategy.

Reporting to the CRM Manager you will be part of the CRM team and help drive team perfrmance.

What you will do

• Responsible for direct leadership, supervision, development, and engagement of 13-14 Campaign Executives in delivering excellent results
• Provides guidance and support to all direct reports through regular meetings and coaching sessions in order to drive performance
• Manages all team conduct and performance conversations including investigation and formal disciplinary hearings in consultation with HR and completes all HR documentation and any other related files. Handles all payroll-related issues and concerns of the team members and escalates when needed
• Monitors completed and/ or ongoing campaigns and identifies performance gaps. Coaches employees for performance improvement resolves day-to-day issues and problems, and provides leadership and subject matter technical expertise.
• Ensure all marketing initiatives, product updates, and policy changes are directly communicated to the team.
• Optimising CRM techniques including segmentation, campaign planning, implementation, and evaluation.

• Demonstrable experience executing B2C email and CRM campaigns
• Good knowledge of CRM communication channels (Email, SMS, Push, Inbox, and Overlay) and overall campaign best practices
• SalesForce Marketing Cloud, Optimove, Indigo, and Text Local user knowledge is an advantage
• Highly effective communication skills (verbal, written, technical, and presentational), actively listens to others and conveys complex messages clearly and concisely.
• Good IT skills including high levels of experience in Microsoft Office (Excel, Word, Outlook etc.,)
• Good technical skills in HTML required
• Experience of working with Content and/or Campaign planners preferred
• Decision-making and problem-solving skills and can work with minimum supervision
• Ability to critically assess own performance and the performance of assigned team
• In-depth analytical skills and detail-oriented.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain India, we do what’s right. It’s one of our core values and that’s why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, across any protected characteristic, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.