Deputy Store Manager

About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About the Role

We are looking for a dynamic Deputy Store Manager to join our team and support the Store Manager in driving sales, elevating customer experience, and ensuring smooth day-to-day store operations.

Key Responsibilities

Sales & Operations

• Drive store sales by communicating targets and ensuring execution to achieve financial objectives.
• Manage daily store operations, visual merchandising, and customer service delivery in line with GMG standards.
• Maintain loss-prevention procedures and ensure compliance in cash handling, fraud checks, and product security.
• Oversee all POS activities including transactions, payment processing, returns/refunds, and inventory updates.
• Handle petty cash, POS cash elements, and ensure accurate cash controls.
• Conduct regular store audits, assist in annual stock counts, and perform spot checks.

Customer Experience

• Handle customer complaints professionally and implement corrective actions.
• Gather and report customer feedback to enhance service quality.

Business & Performance Analysis

• Track sales performance, monitor market trends, and analyze competitor activities to propose growth strategies.
• Review sales reports and provide actionable insights to maximize stock efficiency.
• Report performance of new and core collections.

Merchandising & Inventory Management

• Maintain high-quality window and in-store displays as per VM guidelines.
• Oversee stock availability, order management, stock movement, and overall inventory accuracy (stock aging, stock loss, space management).
• Coordinate with facilities for store maintenance, repairs, and equipment replacements.

People Management

• Maintain adequate staffing levels and prepare store schedules.
• Plan for seasonal peaks and promotional events when preparing forecasts and rosters.
• Set KPIs for the team and ensure effective performance management.
• Mentor, coach, and develop store team members to build strong talent pipelines.
• Foster a culture of continuous feedback and improvement.

Skills & Competencies

• Strong product/category knowledge
• Customer-oriented mindset
• Proficiency in MS Office and retail systems
• Excellent communication & leadership skills
• Ability to analyze reports and drive operational excellence

Experience Required

• Minimum 3–4 years of relevant experience , including at least 3 years in a supervisory role in retail operations.