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Digital Communications Specialist
Remote, United States
Position: Digital Communication Specialist
Reports To: Manager of Internal Communications
Location: Victaulic Corporate HQ, Easton, PA
Overview:
Are you a creative and strategic communicator who thrives on developing engaging content and driving digital strategies? Do you have a passion for aligning employees around a company's vision, mission, and goals? Victaulic is seeking a talented Digital Communication Specialist to join our dynamic team at our corporate headquarters in Easton, PA. In this role, you will have the opportunity to make a significant impact by promoting a positive and informative flow of information internally, supporting business growth and communication objectives. If you excel at working cross-functionally and advancing content across multiple channels, this is the perfect position for you.
The Digital Communication Specialist will report to the Manager of Internal Communications and be responsible for creating clear, concise communications that keep Victaulic's workforce informed and engaged. From developing multi-media campaigns and SharePoint sites to crafting our employee newsletter and State of the Company business meetings, you will play a key role in shaping our internal communication strategy.
General Responsibilities:
- Develop clear, concise communications – both written and multimedia – designed to provide need-to-know information to Victaulic’s workforce around important organizational changes and initiatives. This includes a broad range of communication materials for a variety of audiences using multiple communication channels, including print, digital media, social networks and web.
- Produce and edit a high volume of internal communications, including announcement emails, intranet articles, frequently asked questions, leader talking points and video outlines and scripts. Manage stakeholder reviews and approvals of drafts from starting point through communication distribution.
- Enhance Victaulic's intranet, Pipeline, to maximize its effectiveness as a central communication hub. Collaborate with cross-functional teams to ensure content is up-to-date, relevant, and aligned with the company's overall objectives. Implement best practices and governance processes to maintain brand consistency and compliance with legal and company guidelines.
- Develop and execute targeted email campaigns to drive employee engagement. Analyze user data and feedback to identify opportunities for improvement and optimize the user experience.
- Support the execution of Victaulic’s employee newsletters including necessary project managing skills, writing, design layout and distribution. Effectively measure the analytics and analyze engagement; adjust content based on feedback and business data.
- Support the development of corporate literature pieces both written and electronic this includes (company brochures, profile/fact sheets, videos, history, etc.)
- Maintain and drive a consistent brand identity across communication channels, facilities and collateral.
- Increase the visibility and impact of Victaulic’s leadership communications by supporting key messages, presentation materials and digital content.
- Maintain and update Victaulic’s corporate information on websites, social media channels, job posting boards, throughout our branches and facilities.
- Execute elements of our global communications campaigns and special cross-functional projects as business needs arise.
- Generate enterprise-wide content and digital engagement strategies, supporting leaders in our corporate functions including working with the executive team, HR business partners, and functional leaders.
- Assist in the maintenance and management of the department digital assets to support enhanced internal and external communications.
- Support graphic design, photography, illustration and video elements for internal collateral and literature needs.
- Exemplify Victaulic leadership values within and across the organization.
Job Qualifications:
- Bachelor’s degree in marketing, communications, journalism, PR or digital communications.
- 5+ years’ experience in in-house/corporate internal or communications role.
- Strong writing, editing and video production skills required. Social Media management experience preferred.
- Outstanding written and verbal communications and presentation skills, including excellent judgment in determining the appropriateness and content of messages
- Strong working knowledge of MS SharePoint intranet platforms
- Excellent proficiency producing videos and blogs using new communications vehicles and content management tools
- Experience managing multiple projects from concept to completion, on time and on budget
- Required knowledge includes: photo editing software, layout/graphic design software, web content management systems, design software including, Adobe Illustrator, Adobe Acrobat, InDesign.
- Ability to communicate and interact with outside vendors, customers, sales and executive management.
- Ability to work independently when required as well as work well across regions/time zones as needed.
- Ability to travel as needed (expect <5%).
- Location: Victaulic Corporate Headquarters, Easton PA (This position required to work from the office and does not have a hybrid or remote work option.)
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