FIND_THE_RIGHTJOB.

Digital Content and Marketing Writer

Dayton, United States

The digital content and marketing writer crafts engaging content that elevates the university’s voice, inspires prospective students, highlights faculty excellence and student achievement, and conveys Wright’s State’s brand personality and value proposition. This writer will play a key role in strengthening brand awareness, supporting recruitment and reputational goals, and enhancing the overall digital experience. Using a deep understanding of digital communication practices and skills with respect to UX, marketing, branding, problem solving, time management, and adaptability, this role is an integral member of the Enrollment and Partnership Marketing and Brand Management team which helps support the University’s goals and priorities.

Minimum Qualifications

Bachelor’s degree in Writing, Communications, English, Marketing, Journalism, or a related field.
2–5 years of professional experience in digital writing, content strategy, or journalism—experience in higher education is a plus.
Excellent writing, editing, and storytelling skills with attention to voice, tone, and grammar.
Proven ability to create engaging and persuasive content across digital platforms, including websites, ensuring consistency with brand and messaging guidelines.
Strong proficiency in conceptualizing and crafting targeted print collateral, such as brochures, flyers, and postcards, that effectively highlights advantages.
Familiarity with digital marketing best practices including AI, SEO, UX writing, and content management systems.
Ability to manage multiple projects, meet deadlines, and adapt writing style for different platforms and audiences.
A collaborative mindset and strong interpersonal communication skills.

Preferred Qualifications

Demonstrated expertise in developing comprehensive, compelling cases that communicate program benefits and distinctive features for higher education audiences.
Experience using analytics tools (e.g., Google Analytics) to inform content strategy.
Basic visual content creation (e.g., Canva, Adobe Creative Suite) is a plus.
Experience utilizing CRM tool to schedule and send emails and text messages (e.g., Slate).
Understanding of accessibility standards and inclusive language in digital communication.
Knowledge of AP style and editorial content calendars.

Essential Functions and percent of time:

Write and edit high-quality content for a range of digital platforms including the university website, digital and social media, and print and email campaigns. (65%)

Develop clear, engaging, and persuasive messaging that aligns with institutional priorities and resonates with diverse audiences.
Partner with internal departments to identify and tell impactful stories through digital content.
Translate complex academic and institutional topics into accessible, audience-friendly content.
Ensure all content adheres to brand voice, tone, and editorial standards.

Optimize content for AI, search engines, and accessibility (SEO and ADA compliance). (25%)

Contribute to editorial calendars, content audits, and strategic content planning.
Monitor content performance and recommend data-driven improvements.

Other duties as assigned (10%)

Write and speak effectively, clearly communicate and collaborate with peers, leadership teams, and clients.
Effectively handle creative project management with internal partners and respond to all requests and communications in a timely and thorough manner.
Strong project management skills and the ability to manage multiple projects simultaneously.

Similar jobs