Digital Content Specialist

The Company

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.

Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.

If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!

If you are a current employee, please navigate here to apply internally.

The Digital Content Specialist is responsible for creating and managing online content to optimize Zurn Elkay’s digital platforms to enhance our web properties and brand presence, and drive sales. This role requires technical proficiency in Content Management Systems (CMS), strong understanding of on-page SEO content of all varieties and a passion for UX continuous optimization/improvement. This position requires proactive cross-functional communication for initiatives across the Marketing, Sales and Brand teams, and requires very strong writing/editing skills.

Key Responsibilites

Digital Content Creation

• Proactively seeks out weak/outdated/underdeveloped content areas on web properties and fortifies following brand, UX & SEO best practices
• Assesses competitor digital content to inform our positioning and areas of opportunity
• Authors new & optimizes existing website digital content inclusive of content pages across all web properties (landing pages, category pages, etc.) on through CMS (AEM)
• Reviews website feedback and proactively advises on content to be created or improved upon
• Partners with Digital Product Owner on content required to support new feature deployment
• Partners with SEO Specialist for guidance on keywords and best practices for on-page content writing
• Partners with Product Marketers for content ideas and nature/accuracy of written content
• Partners with Channel team to disseminate completed work for amplification through channels
• Partners closely with external SEO team for strategy on off-site SEO
• Assists with being a brand ambassador to external partners and link exchanging/backlink acquisition
• Spearheads continued development of “Help Center” sections on web properties

Federated Search

• Primary Administrator of unified search platform
• Works with business partners to establish appropriate product presence and sequence in search
• Implements keyword and regional token strategies via search platform to ensure that products are accessible as possible

SEO & Web Analytics

• Develop and monitor KPIs to understand performance and impact of onsite and offsite digital content initiatives
• Organic Traffic Growth YoY %
• Domain Authority % and Ranking vs Competition
• Backlink Growth
• Implement continuous improvement strategies to improve KPI's

Requirments

• Bachelors Degree
• Minimum 3 years of demonstrated experience in content creation, digital marketing, product marketing, social media, UX writing, and/or brand engagement, preferably for a national or global B2B brand.
• Strong demonstrated writing, editing, and proofreading skills.
• Experience in content planning and audience segmentation.
• Direct experience working with Content Management Systems (we use Adobe Experience Manager, but experience with other CMS will be sufficient)
• Working knowledge of content performance tools such as Google Analytics, SEMrush, Lumar, Microsoft Clarity, etc.
• Familiarity with A.I. as it relates to web content and web search is a major plus
• Basic digitally optimized graphic design skills is a plus

Total Rewards and Benefits

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 weeks starting Vacation (may increase with tenure)
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program
• Employee Stock Purchase Plan – purchase company stock at a discount!

**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**

Equal Opportunity Employer – Minority/Female/Disability/Veteran