Digital Marketing Executive

Folio3 seeks a Digital Marketing Executive to design and execute ABM, outbound campaigns, and manage webinars and events. The role includes developing GTM strategies, creating content, and partnering for lead generation and brand visibility.

Responsibilities:

• Design, execute, and optimize targeted ABM and outbound email campaigns.
• Build multi-touch engagement strategies for high-value accounts.
• Monitor, analyze, and report campaign performance with actionable insights.
• Plan, execute, and manage webinars, virtual events, and trade shows end-to-end.
• Drive attendee engagement and ensure effective post-event lead nurturing.
• Track ROI and generate detailed event performance reports.
• Go-to-Market (GTM) Strategy: Identify and develop relevant use cases (particularly for AgTech & FoodTech).
• Align GTM plans with customer journey stages across FarmDocs and Cattlytics.
• Collaborate with sales and product teams to ensure messaging consistency.
• Research complex solutions and translate them into compelling narratives.
• Write and refine copy for landing pages, emails, one-pagers, and presentations.
• Partner with designers or external vendors to deliver campaign materials.
• Collaborate with industry alliances, partners, and ecosystems for co-marketing opportunities.
• Develop joint campaigns to boost lead generation and brand visibility.

Requirements:

• Strong background in Account-Based Marketing and outbound email-driven demand generation.
• Proven expertise in event and webinar management (planning, execution, reporting).
• Experience in developing and executing GTM strategies, including use case mapping and customer journey alignment.
• Excellent research and copywriting skills for technical content and campaign assets.
• Familiarity with customer journey–based campaign planning and lifecycle marketing.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Salesforce, or similar).
• Ability to manage multiple projects with attention to detail and deadlines.
• Knowledge of AgTech, FoodTech, or SaaS industries is a plus.