Digital Marketing Executive

Job Title: Digital Marketing Executive (Fintech / NBFC Sector)
Location: Faridabad
Experience: Minimum 2–3 years
Industry: Fintech / NBFC / Banking (Personal Loan & Short-Term Loan Segment) Employment Type: Full-time

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Google, Facebook, Instagram, LinkedIn, etc.
• Ensure all campaigns comply with RBI and NBFC advertising norms.
• Collaborate with affiliate networks and digital agencies for lead generation.
• Manage budgets, optimize CPL and ROI, and track lead-to-conversion performance.
• Prepare performance reports and ensure campaigns meet business goals.
• Define and refine target audience strategies to boost engagement and conversions.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–3 years’ experience in digital marketing (Fintech/NBFC/Banking preferred).
• Hands-on with Google Ads, Facebook Business Manager, and affiliate marketing.
• Strong knowledge of RBI guidelines, campaign analysis, and budget management.
• Proficient in Google Analytics, Tag Manager, and CRM tools.
• Excellent communication, negotiation, and analytical skills.

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Work Location: In person