Digital Marketing Executive

Job Title: Digital Marketing Executive
Company: Aseum InfoTech
Location: Thaltej, Ahmadabad.
Employment Type: Full-time
Working Hours: 10:00 AM – 7:00 PM
Working Days: Monday – Saturday (2nd & 4th Saturday off)
Website: www.aseuminfotech.com

About Aseum InfoTech:
Aseum InfoTech is an innovative IT company specializing in solutions for the Travel & Tourism industry. We focus on delivering cutting-edge technology and digital marketing strategies to enhance the visibility and growth of businesses in this sector.

About the Role:
We are seeking a results-oriented Digital Marketing Executive to plan, execute, and optimize marketing campaigns across multiple platforms. The ideal candidate will have hands-on experience in SEO, PPC, and social media marketing, and be capable of driving measurable growth in brand visibility and lead generation.

Key Responsibilities:

• Develop and implement on-page and off-page SEO strategies to improve website rankings.
• Conduct SEO audits and track performance using Google Analytics (GA4) and Google Search Console.
• Plan, execute, and optimize Google Ads (Search & Display) and Meta Ads (Facebook & Instagram) campaigns.
• Manage Google Tag Manager for event tracking and conversion setups.
• Build high-quality backlinks and optimize website content for engagement and indexing.
• Monitor KPIs such as CTR, CPC, conversions, and traffic metrics to improve campaigns.
• Create and schedule social media content to increase audience engagement.
• Collaborate with internal teams to align marketing strategies with business objectives.
• Prepare detailed performance reports and provide actionable insights.

Requirements:

• Bachelor’s Degree in Marketing, Business, or a related field.
• 1–2 years of hands-on experience in digital marketing.
• Proficiency in Google Ads, Meta Ads, SEO, GA4, and Google Tag Manager.
• Understanding of lead generation, content optimization, and CRO (Conversion Rate Optimization).
• Google Ads certification is a plus.
• Strong analytical, creative, and communication skills.

Key Skills:

• SEO (On-page & Off-page)
• Google Ads (Search & Display)
• Meta Ads (Facebook & Instagram)
• Google Analytics (GA4) & Tag Manager
• Lead Generation & Conversion Rate Optimization
• Data Analysis & Reporting
• Social Media Marketing
• Content Creation & Optimization

What We Offer:

• Opportunity to work on impactful digital marketing campaigns in the Travel & Tourism sector.
• Collaborative and growth-oriented work environment.
• Support for continuous learning and professional certifications.

Job Type: Full-time

Pay: ₹23,000.00 - ₹25,000.00 per month

Work Location: In person