Digital Marketing Executive

Key Responsibilities

• Plan and execute digital marketing campaigns for exhibitions, trade shows, and conferences
• Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube) for event promotions
• Create and publish exhibition-related content: posts, reels, event highlights, countdowns, and announcements
• Run and optimize paid campaigns (Meta Ads, Google Ads, LinkedIn Ads) for exhibitor & visitor lead generation
• Manage email marketing campaigns, newsletters, and exhibitor communications
• Coordinate with design and content teams for creatives, videos, and promotional material
• Update and manage exhibition websites and landing pages
• Monitor registrations, leads, traffic, and campaign ROI
• Prepare pre-event, during-event, and post-event performance reports
• Handle on-ground digital coverage during exhibitions (live posts, stories, reels)
• Stay updated with digital trends in event and exhibition marketing

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Media Sciences, or related field
• 2–4 years of experience in digital marketing (exhibition/event industry experience preferred)
• Strong hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads
• Knowledge of lead generation, funnel management, and conversion tracking.

Job Type: Full-time

Work Location: In person