Digital Marketing Executive - Textile and Tailoring

Job Purpose:

• You will be responsible for developing, implementing, and managing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads across digital platforms.
• The role focuses on creating engaging content, running targeted campaigns, analyzing performance metrics, and optimizing the digital presence to support the company’s business goals in textile, tailoring, and medical wear services.

Key Responsibilities:

• Develop and execute impactful digital marketing strategies to promote textile, tailoring, and medical wear services.
• Manage and optimize digital channels, including social media platforms, company websites, paid campaigns, and email marketing.
• Oversee website content updates, SEO activities, and online advertising to maximize visibility and engagement.
• Create, schedule, and manage content across all social media platforms to engage audiences and grow follower base.
• Ensure both websites are fully functional, user-friendly, and regularly updated to enhance the customer experience.
• Handle online order processing, ensuring timely, accurate, and efficient delivery for customers.
• Design and run lead-generation campaigns to attract and convert potential clients.
• Track, analyze, and report on digital performance metrics to continuously improve ROI

Requirements:

• Proven experience in digital marketing, with hands-on expertise in social media, SEO, PPC, and email marketing (1 – 3 years)
• Strong knowledge of website management, e-commerce platforms, and order processing systems.
• Demonstrated ability to generate leads and drive measurable business results.
• Creative thinker with excellent written and verbal communication skills in English & Arabic.
• Strong multitasking and organizational abilities to manage multiple campaigns simultaneously.
• Knowledge of the textile, tailoring, or medical wear industry will be an added advantage.

Key Skills & Competencies:

• Strong command of digital tools, analytics platforms, and marketing automation systems.
• Ability to interpret campaign data, measure performance, and recommend improvements.
• Skilled in creating engaging content and campaigns tailored to target audiences
• Excellent presentation, writing, and interpersonal skills to engage both internal teams and external clients.
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
• Understanding of the customer journey, with a focus on delivering exceptional online experiences.
• Ability to work in a fast-paced environment, balancing strategic planning with hands-on execution.