Digital Marketing Expert

JD: Digital Marketing Expert

Objective:

To maximize brand reach (local & international), drive customer acquisition, and increase marketplace sales through high‑impact digital marketing, social media strategy, and performance marketing.

About the Role (Founder Perspective)

We are building a multi‑vendor fashion marketplace and looking for a hands-on Digital Marketing Expert who can think like a creator, marketer, and growth hacker.

This is NOT just a “posting” role — you will:

• Drive customer traffic + vendor visibility
• Turn content into sales
• Build a fashion brand identity
• Scale marketplace growth using data + creativity

The role combines content creator + designer + strategist + performance marketer

Core Responsibilities

1. Social Media Strategy & Management

• Develop and execute multi-platform social media strategy (Facebook, Instagram, TikTok, YouTube)
• Plan and manage content calendars aligned with fashion trends, seasons, and campaigns
• Increase followers, engagement, and conversions (sales) [indeed.com]
• Monitor platform trends, algorithms, and viral content patterns [myjobmag.com]
• Manage daily posting, stories, reels, and short-form video content

2. Content Creation (Fashion-Focused)

• Create high-quality, trend-driven content for:
• Fashion collections
• Brand promotions
• Campaign launches
• Write engaging captions, hooks, and storytelling content
• Understand fashion aesthetics, seasonal trends, and Gen-Z preferences
• Repurpose content across platforms (e.g., TikTok → Instagram Reels → YouTube Shorts)

You are expected to act as: Content Creator + Copywriter + Trend Analyst

3. Graphic Design & Video Production

• Design visually appealing:
• Social media posts (carousels, banners)
• Ads creatives
• Campaign visuals
• Create and edit short-form videos (Reels, TikToks, Shorts)
• Use tools like:
• Photoshop / Canva
• Premiere Pro / CapCut
• Maintain brand consistency across all visuals

4. Paid Ads & Performance Marketing (Meta + More)

• Plan and manage Meta Ads (Facebook & Instagram Ads)
• Optimize:
• Campaign structure
• Audience targeting
• Budget allocation
• Perform A/B testing for creatives, audiences, and copy
• Improve:
• ROAS (Return on Ad Spend)
• CTR / Conversion Rate

5. SEO & Organic Growth

• Optimize:
• Marketplace platform content
• Vendor product listings
• Blog/content pages
• Perform:
• Keyword research
• On-page SEO
• Content optimization
• Drive organic traffic growth from Google and search engines

6. Marketplace Growth & E‑Commerce Marketing

• Plan and execute strategies to:
• Increase GMV (sales volume)
• Acquire new customers
• Manage:
• Promotions
• Campaigns
• Seasonal sales (Eid, Winter, New Collection)
• Improve:
• Conversion funnel (traffic → purchase)

7. Influencer & Community Marketing

• Identify and collaborate with:
• Fashion influencers
• Micro-creators
• Manage influencer campaigns for:
• Product promotion
• Brand awareness
• Build and engage community:
• Respond to comments
• Manage DMs
• Maintain strong brand-customer relationship

8. Analytics & Reporting

• Track and analyze:
• Website traffic
• Campaign performance
• Sales conversion
• Use tools like:
• Google Analytics
• Meta Business Suite
• Generate reports and optimize campaigns based on data

9. Trend Monitoring & Innovation

• Stay updated with:
• Fashion trends
• Social media algorithms
• Viral formats
• Experiment with:
• New content formats
• Growth hacks
• AI tools for marketing

10. Value-Added Services (VAS) for Brands

• Act as an internal "Agency" for our brands, providing them with digital marketing consultancy to improve their specific storefront performance.
• Manage Email Marketing (Klaviyo/Mailchimp) and WhatsApp marketing sequences for abandoned carts and new arrivals.

Required Skills & Expertise

Core Skills

• Social Media Marketing (ALL platforms)
• Content Creation (Fashion-focused)
• Copywriting (high conversion)
• Meta Ads (Facebook & Instagram Ads)
• SEO (On-page + marketplace optimization)
• Video Editing (Reels / TikTok)

Creative Skills

• Graphic Design (Canva / Photoshop)
• Visual storytelling & branding
• Trend-based content creation

Analytical Skills

• Google Analytics
• Campaign optimization
• Data-driven decision making

Bonus Skills (Preferred)

• Influencer marketing
• Email marketing & automation
• Affiliate marketing
• Marketplace growth experience
• AI tools (ChatGPT, Midjourney, etc.)

Qualifications

• Bachelor’s degree in Marketing / Media / Business (preferred)
• 5+ years experience in:
• Digital marketing
• E-commerce OR Fashion brand

KPIs (How Success Will Be Measured)

• Increase in social media followers & engagement
• Growth in marketplace sales (GMV)
• Customer acquisition (local + international)
• ROI / ROAS on paid campaigns
• Growth in organic traffic (SEO)

What We’re Looking For (Startup DNA)

• Creative but data-driven
• Fast executor (not just planner)
• Fashion sense + trend awareness
• Growth mindset (obsessed with scaling)
• Hands-on (design + write + analyze + execute)

Why Join Us

• Build a fashion marketplace from scratch
• Own entire digital growth strategy
• High impact role directly linked to revenue
• Opportunity to scale a global brand

Pay: Rs100,000.00 - Rs130,000.00 per month

Work Location: Hybrid remote in Lahore