Digital Marketing Lead

Position Summary:

The Digital Marketing Lead is responsible for leading the strategy, execution, and optimization of the company’s digital presence across owned, earned, and paid channels. This role plays a key function in driving brand visibility, consumer engagement, and revenue growth through digital initiatives including website management, e-commerce, SEO/SEM, digital advertising, analytics, and content strategy. The ideal candidate has a strong blend of technical proficiency, consumer insight, and creative execution, with experience in the home appliances, consumer goods, or retail sectors.

*This is an individual contributor role.

KEY RESPONSIBILITIES:

Digital Strategy & Execution

• Develop and implement the company’s digital marketing strategy aligned with business and brand objectives.
• Oversee all digital touchpoints including corporate website, product pages, social media, mobile platforms, and email marketing.
• Lead the roadmap for digital innovation, including personalization, automation, and omnichannel integrations.

Website Management

• Oversee the day-to-day management of brand websites and landing pages, ensuring optimal performance and responsiveness.
• Manage web development resources (internal or agency) for site updates and enhancements.
• Ensure site content is current, accurate, and aligned with campaign messaging.

SEO, SEM & Performance Marketing

• Lead organic and paid search strategies to drive qualified traffic and improve conversions.
• Oversee SEO audits, keyword planning, and technical optimization.
• Manage digital ad campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms to support brand awareness and lead generation.

Data, Analytics & Optimization

• Track and report on digital KPIs including web traffic, conversion rates, engagement, etc.
• Use data-driven insights to continuously test and optimize performance (A/B testing, funnel analysis, heat mapping, etc.).

Content & Social Media Oversight

• Collaborate with content creators, designers, and agencies to ensure consistent messaging across all digital assets.
• Guide digital content strategy including blogs, videos, how-to guides, and influencer-generated content.
• Oversee social media execution, engagement strategies, and performance tracking.

Collaboration & Stakeholder Management

• Work closely with product, brand, sales, and IT teams to align digital activities with broader company goals.
• Manage external partners and agencies including developers, media buyers, and creative teams.
• Maintain awareness of industry trends, competitor digital activity, and consumer behavior insights.

E-Commerce & Online Sales Support

• Collaborate with e-commerce teams and retail partners to optimize digital shelf performance.
• Manage digital merchandising strategies including A+ content, image optimization, and keyword performance.
• Coordinate with internal product and marketing teams to support online product launches and promotional campaigns.

QUALIFICATIONS:

Education & Experience

• Bachelor’s degree in Marketing, Digital Media, E-Commerce, Business, or related field (Master’s a plus).
• 8+ years of experience in digital marketing or digital commerce, preferably in a consumer goods or home appliance company.
• Demonstrated success managing digital channels and driving e-commerce growth.

Technical Skills

• Proficient with digital platforms such as Google Analytics, Google Ads, Meta Business Manager.

Soft Skills

• Strong analytical and problem-solving skills.
• Excellent project management and multitasking abilities.
• Ability to work cross-functionally and lead through influence.
• Strong written and verbal communication skills.

Key Attributes:

• Consumer-centric mindset with a passion for digital experience.
• Results-driven with a focus on performance metrics.
• Innovative and agile in adapting to changing digital landscapes.
• Collaborative and team-oriented with leadership potential.