FIND_THE_RIGHTJOB.

Digital Marketing Lead

Kuala, India

Job Summary

We are seeking a highly motivated and results-driven Digital Marketing Lead to oversee and execute our online marketing strategies. The ideal candidate will be responsible for leading digital campaigns, managing a team, analyzing performance metrics, and ensuring the company’s digital presence drives measurable business growth.

Key Responsibilities

Develop, implement, and manage end-to-end digital marketing strategies across multiple channels (SEO, SEM, Social Media, Email, Content Marketing, Paid Ads, etc.).
Lead and mentor the digital marketing team to achieve set KPIs and campaign goals.
Plan and execute performance marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
Optimize website performance through SEO best practices and regular audits.
Manage social media presence and create strategies for engagement, reach, and brand awareness.
Oversee content strategy (blogs, videos, newsletters, creatives, etc.) aligned with business objectives.
Track, analyze, and report campaign performance using tools such as Google Analytics, SEMrush, HubSpot, etc.
Collaborate with sales, product, and creative teams to ensure consistent brand messaging and effective lead generation.
Stay up to date with the latest digital marketing trends, technologies, and tools.
Manage digital marketing budgets, ensuring efficient allocation and ROI.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s is a plus).
Proven work experience (5+ years) in digital marketing, with at least 2 years in a leadership role.
Strong knowledge of SEO/SEM, social media, Google Analytics, and paid advertising platforms.
Experience with CRM and marketing automation tools (HubSpot, Zoho, Mailchimp, etc.).
Exceptional communication, leadership, and project management skills.
Data-driven mindset with the ability to analyze insights and make strategic decisions.
Creativity and problem-solving abilities with a passion for digital trends.

Preferred Skills