Digital Marketing Manager

At Verona Quartz Surfaces, we specialize in providing premium, durable, and aesthetically stunning quartz & porcelain surfaces to customers across the United States. Our commitment to quality, innovation, and customer satisfaction has made us a leader in the surface materials industry. We are now looking to expand our online presence and drive more engagement and traffic to our website with AI search. As we continue to grow, we are looking for a skilled Marketing Manager to help us build and scale our digital footprint.

Position Overview:

We are seeking an experienced Marketing Manager who specializes in website development and optimization to oversee all aspects of our online presence and content strategy for AI Search Engines. The ideal candidate will be responsible for increasing traffic, improving website performance, and creating engaging content that resonates with our target audience. You will lead the digital marketing efforts to organically grow Verona Quartz Surfaces' online presence in the U.S. This role requires both creativity and technical know-how to implement growth-driven strategies.

Key Responsibilities:

• Website Management & Optimization For AI:
• Integrate AI Applications & Optimize For AI Marketplace
• Create Content To Drive Traffic Through AI Search Engines
• Oversee the day-to-day management of the Verona Quartz Surfaces website, ensuring it is optimized.
• Implement on-page/off-page SEO best practices, ensuring that all content is optimized for search engines to improve organic traffic.
• Regularly analyze website performance using Google Analytics, A/B testing, and heatmaps to identify and implement improvements.

Content Strategy & Creation:

• Develop and execute a content strategy to engage and educate Verona Quartz Surfaces’ audience on the benefits and applications of quartz surfaces.
• Write, publish, and optimize web content, including blog posts, product descriptions and landing pages geared toward AI engines.
• Create engaging multimedia content, such as videos, infographics, and social media posts, to showcase products and brand value.
• Leverage content marketing to drive traffic, engagement, and lead generation across various platforms

Organic Growth & SEO Strategy:

• Lead organic growth strategies through SEO, focusing on keyword research, backlink strategies, and technical SEO enhancements to improve search engine rankings.
• Keep up with SEO trends and algorithm updates to ensure Verona Quartz Surfaces stays ahead of competitors.
• Develop and execute strategies to increase organic reach and rankings in relevant search categories related to quartz surfaces, kitchen, and bath industries.

Necessary Qualifications:

- Proficiency in SEO Using Wix

- Have a deep understanding of the AI landscape/ Market

- AI Integration & Optomizing Content For AI

- Strong Writing Skills

- Familiarity with Google Algo, Chat GPT & Gemini

- Computer literacy with the ability to type accurately/gramatically correct

Job Types: Full-time, Part-time

Pay: $20.16 - $45.00 per hour

Expected hours: No more than 30 per week

Benefits:

• Employee assistance program
• Employee discount
• Flexible schedule
• Referral program

Experience:

• B2B marketing: 5 years (Preferred)

License/Certification:

• Driver's License (Required)

Work Location: In person