Digital Marketing Manager

Job Designation : Digital Marketing Manager

Job Category: On-Site

Job Type: Full Time

Job Location: Cavalry Ground - Gulberg 3 Lahore

Pay: PKR 100k to PKR 150k

Job Language: English

below the skills Matching your Apply only indeed . No phone calls please

Key Responsibilities

• Market & Competitor Insight
• Continuously analyze Australian mortgage market offers, competitors, and audience pain points to refine value propositions.
• Paid Social Campaign Management (Meta)
• Own full‑funnel Facebook & Instagram ad strategy—from audience research and creative briefing to budgeting, execution, optimization, and reporting.
• Conduct A/B tests (creative, copy, landing pages) to improve CPL and ROAS.
• Email & CRM Marketing
• Segment existing borrower database and design automated nurture flows, cross‑sell/refinance triggers, and customer‑win‑back campaigns.
• Monitor deliverability, open/click rates, and settlement attribution.
• Reputation & Community Management
• Implement programs that prompt happy clients to leave Google reviews; respond to all reviews professionally and in line with compliance.
• Actively participate in relevant Australian property and finance Facebook groups to build authority and funnel warm traffic.
• Strategic Marketing Projects (Project Lead)
• Lead end‑to‑end delivery of agreed strategic marketing projects (e.g., website refresh, brand identity uplift, marketing automation audits), each with clear scope, success metrics, timeline, budget, and vendor coordination.
• Establish project plans, track milestones, and ensure on‑time, on‑budget delivery in partnership with internal stakeholders and external agencies.
• Performance Reporting & Budget Governance
• Produce weekly and monthly dashboards covering spend, CPL, ROAS, funnel conversion, email revenue, and brand metrics.
• Present insights and proactive recommendations to leadership.
• Collaboration & Compliance
• Work closely with brokers, compliance, and support teams to ensure creative and copy meet ASIC and NCCP regulatory requirements.
• Coordinate with external designers, copywriters, and media buyers where specialist support is needed.

Skills & Experience

• 5+ years in performance/digital marketing, including lead generation advertising (Meta) with demonstrated CPL and ROAS improvements.
• Experience in Australian financial‑services or highly regulated industry preferred.
• Advanced knowledge of Meta Ads Manager, email automation platforms and CRMs.
• Strong analytical mindset; proficient in Excel/Sheets & data visualisation.
• Excellent English copywriting and communication skills; able to localise tone for Australian audience.
• Project management expertise (Agile or similar) with vendor oversight.
• Self‑starter located in Lahore with reliable high‑speed internet and ability to work Australian hours.

Education & Certifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent.
• Google Analytics Certification and/or Meta Blueprint Certification advantageous.

What Success Looks Like in 12 Months

• Sustainable pipeline of qualified mortgage leads at or below target CPL.
• Positive ROAS month‑on‑month, with clear attribution across channels.
• Google review score improved to 4.9+ with significant volume growth.
• Engaged community presence that drives referral traffic and authority.
• New website launched on time, improving conversion rate by ≥ 20 %.
• Robust, automated email flows contributing measurable repeat business.
• Clear, insight‑driven reports guiding marketing and business decisions.

Core Objectives & KPIs

Core Objectives & KPIs

Objective KPI / Target Lead generation efficiency Meta CPL ≤ target agreed monthly Revenue efficiency Overall blended ROAS ≥ target Brand trust Google rating ≥ 4.9, +20 new 5★ reviews per month Email revenue≥ 15 % of monthly settlements attributed to email Community presence4 meaningful posts / comments per week in key FB groups Project delivery Agreed strategic projects delivered on schedule, on budget, and meeting defined KPIs (e.g., website refresh CVR +20 %)

Job Type: Full-time

Work Location: In person