Digital Marketing Manager

Job Description:
This role is responsible for designing and executing end-to-end digital marketing and content strategy to support demand generation and branding goals of the organization. Work with various stakeholders to ensure flawless execution of campaigns and deliver related ROI. Leverage cutting-edge tools in the market to deliver highly accurate analytics and actionable insights.

Major Responsibilities:

Content:
Leverage the digital content creation team to create and manage the lifecycle of all marketing collaterals, including thought leadership materials, product support documents, website, and social media content

Strategize, execute, monitor, and fine-tune content marketing campaigns, and evaluate the effectiveness of content

Digital Marketing

Social Media: Design and execute strategy for better reach, relevance, and ranking, execute organic and paid demand generation campaigns

Online Media: Design and execute campaigns to support both brand and demand generation with tactics like AdWords, Media advertising, Blogs, 3rd party channels, among others

Website and SEO: Ensure high technical performance of the website, both on desktop and mobile platforms, design and execute a focused SEO strategy to ensure high/relevant web traffic as well as keyword authority. Run website-related campaigns like retargeting and push notifications to support both branding and demand generation.

Demand Gen Campaign Support

Design and execute paid digital campaigns: AdWords, Social Media/LinkedIn, Retargeting, Media Advertising, Affiliate Marketing, etc.

Support all demand generation campaigns with relevant content (mailers, event-related content, social media, etc.)

Analytics

Demand Generation from Digital Campaigns: Prospects

Social Media: Campaigns, Reach, Relevance

Digital Media: Campaigns, Share of Voice

Website: Traffic, Reach, Ranking, and Keyword Authority

Desired Candidate Profile
8+ years of experience in Digital Marketing/content strategy/campaign management, along with team handling experience

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 8 years (Required)

Language:

• English (Required)

Work Location: In person