Digital Marketing Manager

SERP Forge is a growth-focused marketing agency helping SaaS and digital-first businesses scale through SEO and performance marketing. We’re looking for a Digital Marketing Manager who can own our marketing function end-to-end from strategy to execution with the clear goal of business growth and client acquisition.

Key Responsibilities

1. Growth Strategy & Client Acquisition

• Plan and execute multi-channel growth campaigns focused on generating qualified leads.
• Use data insights to refine funnel performance and drive measurable acquisition results.
• Work closely with the Founder to set monthly and quarterly growth targets and deliver against them.
• Experiment with new growth tactics (email, paid ads, partnerships, community-led initiatives).

2. SEO & Content Strategy

• Lead SEO strategy - from keyword research and content optimization to link building and technical audits.
• Identify high-impact opportunities using tools like Ahrefs, GSC, GA4, and Looker Studio.
• Develop and execute data-backed strategies to increase organic traffic, rankings, and conversions.

3. Brand & Community Building

• Build and manage SERP Forge’s brand through content marketing, guest podcasts, and community engagement.
• Collaborate with designers and writers to create content that attracts and converts SaaS audiences.
• Represent the brand in external collaborations, podcasts, and industry features.

4. Team Leadership & Execution

• Lead and mentor the marketing team (SEO, content, paid, outreach).
• Set and review clear KPIs - including traffic growth, MQLs, and client acquisition metrics.
• Ensure alignment between sales, marketing, and growth teams.

5. Strategic Planning & Analytics

• Develop and implement a growth roadmap aligned with business goals.
• Track campaign performance, analyze data, and create actionable insights for optimization.
• Work closely with the Founder to align marketing strategy with overall company objectives.

6. Data & Analytics

• Build and monitor dashboards for tracking traffic, leads, and campaign ROI.
• Analyze campaign data to identify what’s working and what’s not and optimize accordingly.
• Use data-driven experimentation (A/B testing, audience segmentation) to improve conversions.

What We’re Looking For

• 3-5 years of experience in digital marketing or growth roles (agency or SaaS preferred).
• Strong understanding of SEO, paid ads, analytics, and full-funnel marketing.
• Data-driven mindset - comfortable using GA4, Looker Studio, and analytics tools for decision-making.
• Proven experience in driving measurable business growth through marketing.
• Excellent communication, leadership, and project management skills.
• Creative but analytical - able to back ideas with data and insight.

What We Offer

• Full ownership of marketing growth and performance metrics.
• Direct collaboration with the Founder on strategy and scale.
• Freedom to experiment with ideas that move the business forward.
• A growth-first, data-driven culture where execution and results matter.

Job Types: Full-time, Permanent

Pay: ₹14,215.28 - ₹57,850.98 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Experience:

• Digital marketing: 2 years (Required)
• SEO: 2 years (Required)
• SaaS: 2 years (Required)
• SEO tools: 2 years (Required)

Work Location: Remote