Digital Marketing Manager

Are you a creative but strategically driven marketer with a passion for driving results through compelling digital content? Join our rapidly growing real estate team and play a pivotal role in shaping our marketing success. Our team is expanding and looking to increase market share in Central New Jersey.

The ideal candidate will be able to create and execute a marketing plan that will increase engagement and ultimately sales. A star candidate will be able to read the room and bring out the best in our agents to create authentic, compelling content that connects. You will be responsible for the production and editing of high-quality video content from conception to completion as well as crafting captivating social media posts, optimizing email campaigns, creating effective newsletters and producing website content. You'll leverage your expertise to increase brand awareness, engagement and website traffic.

Job Duties:

· Craft creative copy for marketing communications, maintaining a consistent brand voice.

· Conceiving, designing and producing platform led content, including videos, reels and stories tailored to each platform’s unique audience and algorithmic requirements.

· Plan, create, and execute automated email campaigns to nurture leads and existing customers.

· Oversee marketing operations, ensuring seamless execution of product launches, automation, CRM activities, and creation & editing of videos for social media.

· Monitoring and analyzing marketing and social media performance to optimize future content and improve audience engagement while identifying areas for improvement.

· Contribute innovative ideas and collaborate with teams to drive creative excellence. Create and edit website content pages, manage blog posts, optimize website elements for search engines, and ensure a smooth user experience.

· Collaborate with Team Leader to produce creative and engaging blog content.

· Stay up-to-date with the latest marketing trends including short form story telling and AI powered production tools.

· Take full ownership of the listing marketing process, including coordination of paperwork, photography, property descriptions, and feedback collection.

· Design and produce marketing materials such as property flyers and postcards, including coordination of mailing campaigns through EDDM.

· Manage and update website content using Bullsai or similar platform (WordPress) to ensure accuracy, consistency, and brand alignment.

Required Skills and Experience:

· Proven experience (3+ years) in digital marketing or a strong passion for a career in this field

· Self-starter, capable of managing own workload and operating independently

· Problem solver, eager to take on challenges and develop effective solutions

· Driven by personal growth and development by exploring new opportunities and stepping outside their comfort zone

· Works efficiently, prioritizes deadlines, and consistently meets them

· A team player, ready to support colleagues and contribute to the teams success

· Comprehensive knowledge of digital marketing disciplines, including content, SEO/SEM, email, social media, and display advertising

· Highly creative with a genuine enthusiasm for crafting compelling copy that engages audiences

· Strong technical proficiency with MS Office, CRM databases, email marketing platforms, Google Ads, Google Analytics, Video editing software

· Exceptional communication and interpersonal skills, with a collaborative mindset

· Outstanding organizational abilities, meticulous attention to detail and time management skills

Job Types: Full-time, Part-time

Pay: $20.00 - $30.00 per hour

Expected hours: 20.0 – 35.0 per week

Benefits:

• Flexible schedule
• Referral program

Experience:

• Real Estate: 1 year (Preferred)

Ability to Commute:

• Somerville, NJ 08876 (Required)

Work Location: Hybrid remote in Somerville, NJ 08876