Digital Marketing Manager

Digital Marketing Manager (Agency Experience Required)

Company: SALT
Location: DHA Phase 3, Block Z
Department: Marketing

Job Overview:

We are looking for a highly performance-driven Digital Marketing Manager with a strong agency background. The ideal candidate must have hands-on experience managing multiple brands, running high-budget campaigns, and delivering measurable results.

This role is key in scaling SALT’s digital presence and driving customer acquisition, engagement, and revenue growth.

Key Responsibilities:1. Performance Marketing

• Plan, execute, and optimize paid campaigns (Meta Ads, Google Ads, TikTok, etc.)
• Manage budgets efficiently to maximize ROI and ROAS
• Continuously test and scale campaigns based on performance

2. Campaign & Strategy Management

• Develop and implement full-funnel digital marketing strategies
• Handle multiple campaigns and brand communications simultaneously
• Align marketing activities with business and sales goals

3. Social Media & Content Direction

• Lead social media strategy and content planning
• Coordinate with designers and content creators
• Ensure brand consistency across all digital platforms

4. Analytics & Reporting

• Track KPIs (CPL, CPA, ROAS, conversions, engagement)
• Analyze data and provide actionable insights
• Prepare performance reports for management

5. SEO & Digital Growth

• Improve website ranking and organic traffic
• Optimize landing pages for better conversions
• Stay updated with digital trends and algorithm changes

6. Team & Coordination

• Work closely with internal teams and vendors
• Bring structured processes from agency experience
• Manage timelines and ensure timely execution

Requirements:

• Bachelor’s degree in Marketing, Business, or related field
• Mandatory: Prior experience in a marketing/advertising agency
• Minimum 3–5 years of proven experience in digital marketing
• Experience handling multiple brands/campaigns simultaneously
• Strong grip on performance marketing and paid media
• Ability to work in a fast-paced, target-driven environment

Core Skills:

• Performance Marketing (Meta, Google, TikTok Ads)
• Campaign Optimization & Scaling
• Data Analysis & Reporting
• SEO & Conversion Optimization
• Creative & Strategic Thinking

Job Type: Full-Time

Job Type: Full-time

Pay: From Rs100,000.00 per month

Work Location: In person