Digital Marketing Manager

Digital Marketing Manager

Role Overview

We are seeking a commercially driven and technically strong Digital Marketing Manager to own and execute the full digital marketing strategy in a fast-paced B2B environment. This role requires a hands-on leader who can build, optimize, and scale campaigns while driving measurable business outcomes.

Core Responsibilities

SEO & Organic Growth
Own end-to-end SEO strategy, including technical audits, keyword planning, and on/off-page optimization to drive traffic and rankings.

Paid Media (PPC)
Manage and optimize campaigns across Google, LinkedIn, and other platforms, focusing on ROI, CPL, and ROAS.

Email Marketing & Automation
Develop and manage lifecycle campaigns, automation workflows, and performance optimization.

Content & Video Strategy
Lead content creation across blogs, case studies, videos, and landing pages to support demand generation and brand authority.

Social Media
Manage organic and paid social presence, build engagement, and align content with business goals.

CRO & Website Management
Optimize landing pages and user journeys through A/B testing and UX improvements to increase conversions.

Lead Generation & ABM
Own pipeline generation, MQL targets, lead scoring, and execute targeted ABM campaigns in collaboration with sales.

Analytics & Reporting
Track performance using GA4, CRM, and dashboards; translate data into actionable insights tied to revenue.

Campaign & Event Management
Plan and execute integrated campaigns, product launches, and events with clear ROI tracking.

Team & Stakeholder Management
Lead and develop the marketing team, manage agencies, and collaborate cross-functionally with sales and product teams.

Budget & Martech Ownership
Manage budgets effectively and leverage marketing tools, including AI, to improve efficiency and performance.

Requirements

• 5+ years of hands-on B2B digital marketing experience with measurable results
• Strong expertise in SEO, PPC, email marketing, CRO, and paid social
• Experience managing teams and external vendors
• Proficiency in tools such as Google Ads, GA4, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush/Ahrefs, and CRM systems
• Proven ability to drive pipeline growth and conversion improvements
• Strong analytical, communication, and stakeholder management skills
• Experience presenting to senior leadership
• Familiarity with AI tools for marketing optimization
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Job Type: Full-time

Pay: Rs180,000.00 - Rs200,000.00 per month