Digital Marketing Manager

Key Responsibilities

Search Engine Optimisation (SEO)

Own the organic search strategy end-to-end. Conduct technical audits, oversee on-page and off-page optimisation, manage keyword strategy, and drive consistent improvements in domain authority and organic traffic.

Pay-Per-Click & Paid Media (PPC)

Plan, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant platforms. Own budget allocation, bidding strategy, audience segmentation, and conversion tracking.

Email Marketing & Marketing Automation

Design and execute sophisticated email programmes spanning lead nurture, onboarding sequences, re-engagement, and lifecycle campaigns. Build and manage automation workflows in HubSpot, Marketo, or equivalent.

Content Strategy & Production

Develop and execute a content strategy that builds authority, supports SEO, feeds paid campaigns, and moves prospects through the funnel. Oversee production of blog posts, whitepapers, case studies, video scripts, landing pages, and thought leadership pieces — writing, directing, or briefing depending on the asset.

Video & Multimedia Strategy

Own video as a channel in its own right — short-form content, product demos, explainer videos, and YouTube as a search and awareness platform.

Social Media & Community

Own organic and paid social across LinkedIn, X, and any other platforms relevant to the audience. Build a consistent brand voice, grow engaged followings, and create content that earns attention rather than just buying it.

Conversion Rate Optimisation (CRO)

Take responsibility for what happens after the click. Audit landing pages, forms, and user journeys. Run A/B and multivariate tests. Reduce friction. Improve conversion at every stage of the funnel — not just at the top. Work with design and development to implement findings at pace.

Lead Generation & Pipeline Management

Own top-of-funnel lead generation targets with a number, accountability, and full visibility. Define MQL criteria in partnership with sales, manage lead scoring models, and ensure marketing-sourced pipeline is tracked end to end.

Account-Based Marketing (ABM)

Build and execute targeted ABM programmes in close partnership with sales. Own target account selection, develop personalised content and campaigns at account level, and leverage intent data tools such as Bombora or 6sense to identify and act on buying signals before the competition does.

Marketing Analytics & Reporting

Define the metrics that matter and build the infrastructure to track them. Own Google Analytics 4, CRM reporting, and campaign dashboards. Deliver clear, actionable reporting to leadership that connects marketing activity to revenue outcomes.

Campaign Planning & Management

Lead the planning and execution of integrated campaigns across product launches, seasonal pushes, demand generation initiatives, and ABM programmes.

Competitive Intelligence

Continuously monitor the competitive landscape — positioning, messaging, channel activity, and product marketing movements. Surface insights that sharpen campaign strategy, inform content angles, and help sales handle objections.

Website Management

Take ownership of the company website as a commercial asset. Oversee updates, UX improvements, speed optimisation, and ongoing content management in collaboration with development.

Event Marketing

Own the strategy and ROI tracking for trade shows, sponsored events, webinars, and owned events. Set clear objectives, integrate pre and post-event campaigns, and ensure every event has measurable follow-up.

Reputation & Review Management

Actively manage the company's presence across relevant platforms. Solicit reviews, respond to feedback, and leverage social proof strategically across the funnel.

Customer Marketing & Retention

Take responsibility for customer communications, upsell and cross-sell campaigns, case study development, and reference programme management.

PR & Brand Amplification

Identify and pursue earned media opportunities, industry awards, partnerships, and speaking engagements that raise brand visibility and credibility.

Agency & Vendor Management

Brief, manage, and hold accountable any external agencies, freelancers, or platforms that form part of the marketing delivery model. Know when external resource adds value and when it does not.

AI & Marketing Technology

Actively leverage AI tools — for content production, audience research, campaign analysis, personalisation, and workflow automation — as a standard part of how you work. Keep the martech stack under regular review, identifying tools that genuinely improve performance and eliminating those that do not.

Budget Ownership

Manage the marketing budget with commercial discipline. Forecast accurately, allocate strategically, track spend in real time, and be able to justify every line with expected or realised return.

Team Leadership & Development

Manage, mentor, and develop a team of in-house and freelance marketing professionals. Set clear objectives, conduct regular performance reviews, and create an environment where people grow, take ownership, and deliver their best work.

Hiring & Resource Planning

Assess team capability against business requirements and proactively identify gaps. Make hiring recommendations, lead recruitment where required, and onboard new team members with the same rigour you would apply to any other business investment.

Cross-Functional Leadership

Represent the marketing function confidently in leadership meetings. Align team activity with broader business objectives, advocate for resource where justified, and build strong working relationships with sales, product, and operations.

Job Type: Full-time

Pay: Rs180,000.00 - Rs200,000.00 per month