Digital Marketing & Social Media Specialist

Overview:

The Digital Marketing & Social Media Specialist is responsible for supporting the planning, development, and execution of digital marketing and social media strategies and tactics.

• Access to health, dental, and vision insurance
• Health Savings Account $500 matching contribution
• Eligible for PTO and Holiday pay
• Company paid life insurance and long-term disability (full-time only)
• Access to voluntary short term disability insurance (full-time only)
• Access to additional life insurance
• Eligible for Accident and Critical Illness Insurance, Hospital Indemnity and Cancer Guardian
• 401K with employer contribution
• Profit sharing
• Employee discounts
• And much more!

Responsibilities:

• Develop and implement a multi-channel digital marketing strategy to support the growth our physician group and individual practice locations:
• E-Mail Marketing
• SEO/SEM strategies and tactics
• Social media strategies, including content creation across an array of social platforms
• Reputation Management
• Reporting of digital performance metrics to leadership
• Manage and create advertising for the digital marketplaces including Google Ads, Facebook, Instagram, LinkedIn and Pinterest.
• Develop written communication (email newsletters, social media calendars, blog articles, web copy, display copy, etc.)
• Use analytics data to guide conversion rate optimization for ads, landing pages, website pages, email campaigns, etc.
• Identify opportunities for improving the quality of creative assets used in the campaign, including ad creative and key words used in online ads.
• Stay current on SEM/SEO and reputation management best practices by collaborating with industry partners.
• Partner with leadership and physicians to monitor non-favorable social media activity and respond appropriately.
• Manage day-to-day social activities and tools.
• Perform other duties as assigned.

Qualifications:

Education

• Four year Bachelor’s degree in marketing, journalism, advertising, and/or communications
• Three or more years’ experience in managing digital marketing initiatives including lead generation, email marketing, search engine optimization, pay-per-click, search engine marketing and social media, preferably with a healthcare or consumer industry focus.

Knowledge, Skills and Abilities

• Must be detail oriented.
• Must be a creative thinker with the ability to design initiatives in order to stay ahead of the curve in the digital space.
• Demonstrable experience and understanding of content management, campaign measurement, SEO/SEM, Google AdWords, Google Analytics, WordPress, web design/HTML, Social Media platforms, MailChimp, Salesforce and Project Management tools.
• Proficiency with Microsoft Word, Excel, Adobe Creative Suite and PowerPoint is required. Must be able to learn new software quickly.
• Ability to traverse any digital marketing platform effectively.
• Must possess strong analytical and project management skills along with exceptional written, verbal and editing skills.
• Ability to multi-task, prioritize appropriately, and work well both individually and as part of a team.
• Ability to maintain confidentiality of information.
• Graphic/video production skills are a plus.