Digital Marketing Specialist

Overview
Are you passionate about driving digital growth and crafting compelling online experiences? As a Digital Marketing Specialist, you will be at the forefront of developing innovative marketing strategies that elevate brand visibility and engagement across multiple digital channels. Your expertise will help shape impactful campaigns, optimize online presence, and deliver measurable results that propel our business forward. This paid position offers an exciting opportunity to leverage your skills in a dynamic environment dedicated to continuous learning and growth.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI through performance marketing techniques.
• Optimize website content for conversion by applying conversion optimization strategies and analyzing user behavior with Google Analytics and other analytics tools.
• Create engaging content for various channels including blogs, social media posts, email newsletters, and landing pages using content creation best practices.
• Maintain and update content management systems like WordPress, ensuring website content is current, relevant, and optimized for SEO.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital assets.
• Implement marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement in B2B or e-commerce environments.
• Monitor campaign performance metrics regularly, adjusting strategies based on data insights to improve results continuously.
• Stay updated on the latest trends in digital marketing, SEM (Search Engine Marketing), HTML, CSS, JavaScript, SQL, and other relevant technologies to keep campaigns innovative and effective.

Skills

• Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits.
• Strong understanding of SEO principles, including on-page optimization and backlink strategies.
• Experience managing social media marketing campaigns across platforms like Facebook, LinkedIn, Twitter, and Instagram.
• Skilled in Adobe Photoshop and Adobe Creative Suite for graphic design and content creation.
• Hands-on experience with WordPress or other content management systems for website management.
• Ability to run effective paid campaigns using Google Ads (Google AdWords) and Facebook Advertising platforms.
• Knowledge of HTML, CSS, JavaScript, and SQL for technical website adjustments and data analysis.
• Expertise in content creation including copywriting that is engaging, clear, and aligned with brand voice.
• Familiarity with email marketing platforms such as Mailchimp or HubSpot for nurturing leads through targeted campaigns.
• Strong analytical skills using Google Analytics to track performance metrics and optimize marketing efforts accordingly.
• Experience with marketing automation tools to enhance campaign efficiency across multiple channels.
• Excellent communication skills with the ability to collaborate effectively within cross-functional teams focused on performance marketing goals. Join us as a Digital Marketing Specialist if you're eager to harness your creativity combined with technical expertise to make a tangible impact! This role offers a vibrant environment where your innovative ideas will shape our digital future while advancing your career in a fast-paced industry driven by data-driven decision-making.

Pay: $50,279.54 - $60,551.71 per year

Work Location: In person