Digital Marketing Specialist

Digital Marketing Specialist

Industry: Men's Bespoke Clothing / Luxury Fashion
Location: DHA, Karachi
Job Type: Full-Time | On-site
Reporting To: Sales & Marketing Manager

About Sartoria Di Ambassador

Sartoria Di Ambassador is Pakistan’s leading bespoke brand and tailoring house, serving local and global dignitaries, diplomats, government officials, heads of state, celebrities, and elite clientele. Collaborating with prestigious Italian fabric houses such as Loro Piana and Ermenegildo Zegna, we represent Pakistan on an international platform of craftsmanship, heritage, and excellence.

Role Overview

We are seeking a highly skilled Digital Marketing Specialist with proven hands-on experience in luxury fashion or bespoke clothing brands. This role is focused on performance-driven digital marketing, lead generation, and premium brand positioning—aligned with the expectations of an elite clientele.

This position requires practical experience, not theory. Candidates who have worked directly with established bespoke, luxury, or premium fashion houses will be strongly preferred.

Key Responsibilities

• Plan, execute, and optimize paid digital campaigns on Meta (Facebook & Instagram), Google Ads, and YouTube
• Drive qualified leads and boutique footfall for bespoke suits, wedding wear, and VIP appointments
• Manage and optimize ROAS, CPL, CAC, and conversion metrics
• Implement and manage Meta Pixel, Google Analytics, and tracking tools
• Coordinate closely with the Sales team for lead handover, conversion tracking, and revenue attribution
• Support marketing initiatives for trunk shows, fashion events, exhibitions, and international campaigns
• Prepare weekly and monthly performance reports with actionable insights

Required Skills & Experience

• Master's / Bachelor’s degree in Marketing, Mass Communication, Business, or a related discipline
• Hiring will be based on Capability, Grooming, Communication, Spoken English communication, etiquette, body language, confidence and cultural fit.
• 3–5 years of hands-on digital marketing experience, preferably within luxury fashion or bespoke clothing
• Strong expertise in Meta Ads and Google Ads for high-ticket products
• Deep understanding of luxury consumer behavior and premium brand positioning
• Strong analytical and reporting skills
• Excellent verbal and written communication skills in English

Strongly Preferred Experience

Candidates with direct hands-on experience working with one or more of the following brands (or similar luxury/bespoke houses) will be given strong preference:

• Ahmed Bham
• Cast & Crew Bespoke
• Amir Adnan
• Deepak Perwani
• HSY (Hassan Sheheryar Yasin)
• Republic by Omar Farooq
• Uomo Attire
• A. Moosajee Sons
• Lawrencepur
• Ensemble Pakistan
• Shaffer
• Sana Safinaz
• Elan
• Sania Maskatiya and others.

Why Join Sartoria Di Ambassador

• Work with Pakistan’s most elite bespoke clientele
• Represent a brand with global recognition and international reach
• Lead high-impact campaigns for luxury, high-value products
• Direct exposure to international collaborations, trunk shows, and premium events
• Career growth in a brand positioned beyond mass fashion.

Application Note

Applicants are encouraged to share:

• Portfolio or campaign case studies
• Past brand associations
• Performance metrics (ROAS, CPL, conversions, revenue impact)

Job Type: Full-time

Work Location: In person