Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: On-site, Soan Gardens
Experience: 2–2.5 years
Working Hours: 10 AM to 6 PM
Job Type: Full time
Education: Bachelor’s degree in Marketing or equivalent digital marketing certification

Job Overview:
We are looking for a result driven Digital Marketing Specialist with hands on experience in the UK market to manage and optimize service campaigns across Google Ads and Meta Ads. The ideal candidate is highly analytical, proficient in AI-driven ad tools, automation, and comfortable managing multiple social media platforms. Experience in the UK services industry is a strong plus.

Key Responsibilities:

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Track, measure, and analyze campaign performance using GA4 and Google Tag Manager.
• Manage social media accounts including Facebook, Instagram, LinkedIn, and other relevant platforms.
• Leverage AI tools and marketing automation to enhance campaign efficiency and performance.
• Develop strategies for audience targeting, retargeting, and lead generation for service-based campaigns.
• Collaborate with the team to align marketing strategies with business objectives.
• Monitor industry trends, competitors, and emerging tools to maintain a competitive edge.

Required Skills & Qualifications:

• 2–2.5 years of digital marketing experience with a focus on the UK market.
• Proven expertise in Google Ads, Meta Ads, Google Tag Manager, and GA4.
• Strong understanding of social media marketing across Instagram, Facebook, LinkedIn, and other platforms.
• Experience with AI and digital marketing tools such as Jasper.ai, Copy.ai, AdEspresso, HubSpot, Hootsuite, Buffer, SEMrush, Canva, and Zapier.
• Familiarity with marketing automation and workflow optimization.
• Bachelor’s degree or a recognized digital marketing certification.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Preferred:

• Experience in the UK services industry.
• Hands-on experience with advanced marketing tools and campaign automation.

Job Types: Full-time, Contract
Contract length: 11 months

Work Location: In person