Digital Marketing Specialist

Overview
Are you passionate about driving brand growth through innovative digital strategies? As a Digital Marketing Specialist, you will be at the forefront of crafting compelling online campaigns that elevate brand visibility and engagement. Your energetic approach and expertise in digital channels will help us reach diverse audiences effectively, utilizing cutting-edge tools and techniques to optimize our marketing efforts. Join us to harness your creativity and analytical skills in a dynamic environment where your contributions make a real impact!

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across multiple platforms, including social media, search engines, email, and content management systems.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and increase website traffic.
• Manage paid advertising campaigns using Google Ads, Facebook Advertising, and SEM strategies to maximize ROI.
• Optimize conversion rates through data-driven analysis and performance marketing techniques, continuously refining campaigns for better results.
• Create engaging content for websites, blogs, social media posts, and email marketing initiatives that resonate with target audiences.
• Monitor website analytics with Google Analytics and other tools to track campaign performance, identify trends, and generate actionable insights.
• Collaborate with graphic designers using Adobe Creative Suite and Adobe Photoshop to produce visually appealing marketing materials.
• Maintain and update content on WordPress websites and other content management systems to ensure accuracy and freshness.
• Implement marketing automation strategies to nurture leads and improve customer engagement across channels.
• Stay current with industry trends in digital marketing, SEO best practices, e-commerce developments, and emerging platforms to keep our strategies innovative.

Skills

• Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits.
• Strong knowledge of SEO principles, including on-page optimization and backlink strategies.
• Experience managing social media marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Skilled in Adobe Photoshop, Adobe Creative Suite, and graphic design fundamentals for content creation.
• Familiarity with WordPress or other content management systems for website updates.
• Hands-on experience with Google Ads, Google AdWords, Google Analytics, and performance marketing metrics.
• Ability to craft compelling copy for diverse digital channels including email marketing campaigns.
• Knowledge of HTML, CSS, JavaScript, and SQL for technical optimization tasks when needed.
• Understanding of B2B marketing strategies and e-commerce platforms to target specific audiences effectively.
• Experience with marketing automation tools such as HubSpot or Mailchimp to streamline campaigns.
• Excellent analytical skills to interpret data from various sources for continuous improvement of marketing initiatives. Join us as a Digital Marketing Specialist where your enthusiasm meets strategic expertise! Together, we’ll craft impactful digital experiences that drive growth while fostering a vibrant team environment dedicated to innovation and success!

Job Types: Part-time, Temporary

Pay: $21.00 - $27.00 per hour

Benefits:

• 401(k) matching
• Flexible schedule
• Professional development assistance

Work Location: Hybrid remote in Century City, CA 90067