Digital Marketing Specialist (Lead Generation & E-commerce Sales) - Remote

Job Summary

We are seeking a results-driven Digital Marketer with a proven track record in generating qualified demo leads and driving measurable e-commerce sales. The ideal candidate will be highly skilled in paid ads, conversion optimization, and growth strategies, with the ability to design and execute campaigns that deliver ROI.

Key Responsibilities:

• Develop and execute lead generation campaigns (Google Ads, Meta Ads, etc.) to drive product demos and qualified leads
• Plan and manage paid media campaigns across multiple channels for both B2B demo generation and B2C e-commerce sales.
• Optimize ad creatives, landing pages, and funnels for maximum conversion rates.
• Implement A/B testing for targeting, messaging, and offers.
• Track, analyze, and report performance metrics (CAC, CPL, ROAS, LTV).
• Collaborate with sales teams to ensure demo leads are high-quality and sales-ready.
• Manage remarketing campaigns to nurture leads and increase conversions.
• Stay updated on digital marketing trends, tools, and best practices.

Required Skills & Experience

• Proven experience (3–5 years) in performance marketing for lead generation and e-commerce growth.
• Strong expertise in Meta Ads Manager, Google Ads, and LinkedIn Ads.
• Hands-on experience with conversion tracking (Pixel, GA4, Tag Manager).
• Strong analytical skills with ability to interpret campaign data and optimize.
• Experience with SEO/SEM, affiliate marketing, or influencer partnerships (preferred).
• Excellent copywriting and creative direction for ad campaigns.
• Ability to manage budgets effectively and hit CPA/ROAS targets.

Preferred Qualifications

• Experience in SaaS or tech product lead generation.
• Experience in managing Shopify, WooCommerce, or similar platforms for e-commerce.
• Certification in Google Ads, Meta Ads.

KPIs / Success Metrics

• Number of qualified demo leads generated per month.
• Conversion rate from demo → customer.
• E-commerce sales volume and ROAS.
• Reduced Customer Acquisition Cost (CAC)
• Increased Lifetime Value (LTV) through retention campaigns.

What We Offer:

• Competitive compensation based on experience.
• Supportive and collaborative remote work culture.
• Career growth and learning opportunities.

Location: Remote

Working hours: 7:00 PM to 4:00 AM (Monday to Friday)

Job Type: Full-time

Application Question(s):

• What is your Current Salary?
• What is your expected salary?
• Are you comfortable working in night shift remotely (7:00 PM to 4:00 Am)

Work Location: Remote