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DIRECTOR OF DIGITAL MARKETING
Mayfield Heights, United States
Position Overview
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Lead and manage junior digital marketer(s), providing mentorship and performance feedback, and ensure continued growth and goal attainment.
- Oversee social media strategy and execution.
- Expand and refine impact of email marketing strategy to support all business areas and all patient segments.
- Increase impact of e-commerce to drive incremental revenue YOY.
- Direct key third party partners to execute digital marketing work including paid media, web development, content, creative, and e-commerce.
- Ownership and oversight of company websites including legacy site, e-commerce site, and Clinical Research website.
- Oversee and optimize digital marketing channels, including SEO, SEM, social media, email, and content marketing.
- Analyze, report, and present on the performance of digital marketing campaigns using analytics tools.
- Collaborate with cross-functional teams to integrate digital marketing efforts with overall marketing strategies, and to support multiple departmental goals.
- Stay updated with digital marketing trends and technologies to drive innovation and competitive advantage.
- Manage and allocate digital marketing budgets effectively to maximize ROI.
- Identify and establish partnerships with digital platforms and third-party vendors.
- Ensure brand consistency and enhance online presence across all digital touchpoints.
- Develop and implement testing strategies to optimize conversion rates and user engagement, including A/B testing, digital tactic comparison, and more.
- Monitor competitor activity and market trends to identify new opportunities and threats.
- Prepare and present performance reports to stakeholders, providing insights and recommendations for improvement.
- Apply customer data and segmentation to strategy to improve campaign effectiveness.
- Measure and improve patient experience digitally and work collaboratively for a smooth experience at all touchpoints, digitally and otherwise.
- Provide guidance for future state of digital marketing including new AI and technology advances that will drive marketing efficiency.
Job Requirements
- Bachelor's degree in marketing, Business, or a related field.
- Minimum of 7 years of experience in digital marketing
- Preferred, 3 years in a managerial role.
- Proven track record of developing and executing successful digital marketing strategies.
- Strong understanding of SEO, SEM, PPC, AI, AEO, social media, email marketing, and content marketing.
- Interest in continued learning as digital marketing evolves; established habits to keep up with the latest digital marketing trends and technologies.
- Experience with analytics tools such as Google Analytics, DOMO, and similar.
- Proficiency in marketing automation platforms.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions and strategic recommendations.
- Strong project management skills with the ability to oversee multiple campaigns simultaneously.
- Successful history of cross functional partnerships to achieve collaborative business goals.
- Outstanding leadership and team management skills.
- Exceptional written and verbal communication and organizational skills.
- Experience with A/B testing and other optimization strategies.
- Familiarity with CRM software and customer segmentation strategies.
- Strong problem-solving skills and attention to detail.
- Experience in budget management and financial planning for marketing initiatives.
- Creative and critical thinking to solve problems and suggest new solutions.
- Ability to execute digital efforts timely and effectively, while keeping high level strategy top of mind.
- Excitement to work for a growing, privately owned, mid-sized company.
About Us.......Who We Are
We are Apex Skin. Our goal is to provide the highest quality dermatology and dermatologic surgery care to patients in Northeast Ohio in a prompt and compassionate manner. A strong commitment to delivering an exceptional patient experience, prompt access to care, including same day appointments, and service and education to the community are our core values.
What We Offer……Apex Skin offers a comprehensive benefits plan that includes a Monday thru Friday schedule, Paid Time Off, Paid Holidays, Holidays off, Medical, Dental, Vision, Life Insurance, Short-Term Disability and 401(k), Discounts on Derm services, Travel and leisure discounts, sporting event, concert and special event discounts, discounted movie tickets and more!
Apex Skin provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Apex complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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