Director of Marketing

Location: Remote – central office based in the UK

Sector: Healthcare – NHS GP Surgeries & Private Medical Services

Role Purpose

The Director of Marketing will lead the strategic direction, execution, and performance of all marketing activity across a group of healthcare businesses comprising 25 GP surgeries and multiple private medical services. This role is accountable for driving patient acquisition, strengthening brand reputation, scaling digital performance, and ensuring that all marketing functions operate with clarity, cohesion, and measurable impact.

The Director of Marketing will unify PPC, SEO, social media, content, design, brand, CRM, and communications under a single vision and will report directly to the Board, providing insight, forecasting, and strategic recommendations.

Key Responsibilities

1. Strategy & Leadership

- Develop and execute a unified marketing strategy across all healthcare brands and services.

- Set annual and quarterly marketing plans aligned with business objectives.

- Lead cross-business initiatives to strengthen brand presence, digital performance, and patient acquisition.

- Provide strategic input at board level, including forecasting, opportunity analysis, and risk assessment.

2. Team Management & Department Leadership

- Lead and mentor teams across PPC, SEO, social media, content, design, and marketing operations.

- Build a high-performing, data-driven marketing department with clear KPIs.

- Recruit, develop, and retain marketing talent as the organisation scales.

- Establish governance, accountability, and workflow processes across all marketing channels.

3. Growth, Performance & Digital Marketing

- Own patient acquisition targets for private medical services and optimise lead generation funnels.

- Oversee paid search, paid social, SEO, CRM, email marketing, and automation strategies.

- Reduce cost-per-acquisition while improving lead quality and conversion rates.

- Implement CRO frameworks across websites and digital patient journeys.

- Monitor and improve digital experience, from landing page to booking.

4. Brand, Communications & Reputation

- Define brand architecture and ensure consistency across all companies.

- Oversee internal and external communications, PR, and crisis response where required.

- Ensure all marketing output reflects clinical quality, professionalism, and regulatory standards.

- Strengthen visibility and reputation across both NHS and private healthcare audiences.

5. Data, Analytics & Reporting

- Build dashboards and performance reporting for the Board.

- Track and analyse KPIs including CAC, ROAS, LTV, conversion rates, retention, and brand metrics.

- Produce monthly and quarterly reports with insight-driven recommendations.

- Apply data-led decision-making to budget allocation, channel optimisation, and forecasting.

6. Commercial & Cross-Functional Collaboration

- Work closely with directors, operations teams, clinical leads, finance, and technology teams.

- Ensure marketing aligns with clinical capacity, business priorities, and growth targets.

- Lead commercial planning for new service launches or expansions.

- Manage the group-wide marketing budget to maximise return on investment.

Experience & Qualifications

Essential

- 10+ years of marketing experience, including senior leadership roles.

- Proven track record of driving growth across multi-channel digital marketing.

- Experience managing and scaling multi-disciplinary marketing teams.

- Strong background in performance marketing (PPC, SEO, paid social).

- Demonstrated ability to operate in complex or regulated environments.

- Highly analytical with strong command of data, metrics, and reporting.

- Experience working with multi-site organisations or healthcare services.

Desirable

- Experience in private healthcare, clinical services, or multi-brand environments.

- Familiarity with CRM platforms, automation tools, and digital UX optimisation.

- Experience presenting at board level and working with senior stakeholders.

Key Skills & Attributes

- Strategic thinker with ability to execute at speed.

- Exceptional leadership and communication skills.

- Commercially minded with strong financial acumen.

- Data-driven and analytical.

- Creative, brand-focused, and innovative.

- Able to operate confidently in a fast-moving, multi-business environment.

- Collaborative, resilient, and solutions-focused.

Success Measures (First 12 Months)

- Unified marketing strategy implemented across all companies.

- Clear brand consistency across NHS and private medical entities.

- Improved lead volume and reduced acquisition costs.

- Well-structured marketing department with clear KPIs and reporting lines.

- Robust performance dashboards delivered monthly to the Board.

- Growth in patient bookings and digital engagement.

Job Type: Full-time

Pay: Rs500,000.00 - Rs750,000.00 per month

Language:

• English (Required)

Work Location: In person