Director of Marketing

Own marketing strategy. Help lead the company forward.

What You’ll Do

As our senior marketing leader reporting directly to the CEO, you will own the strategy, performance, and accountability of the entire marketing function, directly driving company wide revenue growth across events, subscriptions, and partnerships. You will lead and develop the marketing leadership team, ensuring the right people are in the right seats, aligned to clear outcomes, and operating with strong ownership and accountability. You’ll establish and execute a unified marketing strategy that supports attendee growth, subscriber expansion, team participation, and expanded partnerships revenue, all while ensuring marketing investments translate into measurable profitability.

You will own the marketing budget, optimize channel strategy based on ROI and CAC performance, and build a disciplined operating cadence aligned to company priorities. In addition, you’ll complete the 2027 marketing budget and develop a forward-looking three-year growth plan, identifying hiring needs, structural improvements, and resource shifts required to scale. Above all, you’ll ensure Prep Network’s brand, demand generation, and customer experience work together as a cohesive system that fuels sustainable growth.

Who We Are

Prep Network is a sports company that connects high school athletes with college coaches. Through our nine brands, we publish over 4,000 articles each month and actively scout talented athletes across the U.S. We aim to discover and promote promising prospects who aspire to play at the collegiate level.

In addition to our content, Prep Network is the top event operator in the U.S., hosting 200+ tournaments annually. We offer a combination of top-tier competitions and extensive media exposure for attending teams. Our 250+ showcases each year provide a platform for over 10,000+ prospects to compete in front of colleges, scouts, and media outlets.

We’re pumped to have been named one of the "Best Places to Work" by Minneapolis/St. Paul Business Journal for four years running, and to land a spot on the 2025 Inc. 5000 list of America’s fastest-growing private companies. Prep Network isn’t your average sports company—we’re all about helping student-athletes succeed and creating an awesome workplace.

Core Responsibilities

• Lead Marketing Talent & Leadership Development: Own marketing leadership development, accountability, and succession planning while building a strong, ownership-driven culture.
• Drive Marketing Strategy & Operational Execution: Own marketing planning, priorities, and operating cadence to ensure alignment with company goals and consistent execution across teams.
• Deliver Revenue Growth & Financial Results: Own marketing’s contribution to showcase, subscription, partnership, and advertising revenue performance.
• Own Channel Strategy, Budget & ROI: Manage marketing investments, allocate resources based on performance data, and optimize channel mix for efficient growth.
• Lead Brand Strategy & Customer Experience: Ensure a cohesive brand voice and differentiated positioning across events, digital products, and marketing campaigns to elevate the customer experience.

Must-Haves in a Candidate

• Senior Marketing Leadership Experience: 8+ years of marketing leadership experience, including experience leading across a wide range of functions. Proven ability to operate at a Director level, owning strategy, budget, and outcomes.
• Leadership & Collaboration: Demonstrated ability to lead, manage, and hold a cross-functional marketing team accountable. Included but not limited to: Event Marketing, Digital Marketing, Growth/Data, Creative, and Partnerships.
• Revenue & Growth Orientation: Strong track record of driving or influencing revenue growth through marketing. Understands how to connect brand, demand generation, and funnel strategy to measurable outcomes across events, subscriptions, and partnerships.
• Communication & Cross-Functional Collaboration: Clear, confident communicator who can influence and work across departments. Able to align teams around strategy, resolve tradeoffs, and move quickly without creating unnecessary friction.
• Analytical & Data-Driven: Deep commitment to leading with data. Experienced in using CAC, ROI, ROAS, attribution, and funnel metrics to guide strategy, allocate budget, and continuously improve marketing performance.
• Marketing Strategy & Channel Oversight: Broad understanding of how major marketing channels (paid media, lifecycle/email, SEO, social, partnerships, events) work together across the customer journey. Ability to prioritize investment, guide channel strategy, and evaluate performance without being execution-dependent.
• Strong Customer Empathy & Brand Insight: Strong instinct for brand positioning, differentiation, and voice. Deep empathy for target audiences (athletes, parents, coaches, partners) and ability to ensure marketing consistently delivers a high-quality, differentiated experience across all touchpoints.

Nice-to-Haves in a Candidate

• Operating System Discipline (Strongly Preferred): Experience working within EOS/Traction or a similar operating system. Comfortable with scorecards, Rocks, accountability charts, and structured planning rhythms.
• Marketing Technology Familiarity: Experience working with marketing automation, CRM, and analytics tools such as Braze, HubSpot, Sprout Social, Google Analytics (GA4), and related attribution or MarTech platforms.
• Events & Subscription Business Experience: Background in event-driven businesses, subscription products, or industries where marketing directly impacts acquisition, conversion, and customer satisfaction.
• Partnerships / Sponsorship Exposure: Experience supporting or scaling partnership, sponsorship, or advertising revenue, including packaging, inventory management, or go-to-market coordination with sales teams.
• Sports, Media, or Youth Market Experience: Familiarity with sports media, youth sports, or similar passion-driven audiences; understanding how to market to athletes, parents, and coaches is a plus.
• Work Management & Collaboration Tools: Familiarity with Asana for project and priority management, Slack for team communication, and Google Workspace (G Suite) for documentation, reporting, and collaboration.

Work Eligibility

Applicants must be legally authorized to work in the United States without current or future visa sponsorship. Only U.S. citizens will be considered for this role at this time.

Benefits and Perks
At Prep Network, we take pride in our culture and commitment to creating an exceptional workplace environment. Here are some of the benefits and perks you can expect when you join our team:

• Impact at Scale. Your leadership directly influences revenue growth, brand direction, and the experience of tens of thousands of athletes, teams, and subscribers nationwide. The decisions you make shape how Prep Network scales.
• Remote Flexibility. Work in a remote-first environment with the trust and flexibility expected at the leadership table, balancing strategic focus time with in-person collaboration and key events when it matters most
• Vibrant Culture. Prep Network has been recognized as one of the Best Places to Work for four years running, thanks to our vibrant and inclusive culture. We’re passionate about bringing on board curious, self-motivated individuals who work hard and genuinely enjoy their work.
• Autonomy. We trust our team members to excel in their roles. Rather than micromanaging, we provide you with the tools and processes needed for success, allowing you the freedom to bring your role to life and make a meaningful impact.
• Professional Growth. We prioritize your professional development. We actively support and encourage you to invest in your personal and professional growth.
• Comprehensive Benefits. Prep Network offers a range of benefits designed to support your overall well-being. These include comprehensive health benefits, a 401(k) plan with Safe Harbor matching, long-term disability coverage, Basic Life Insurance, and a flexible work schedule that promotes work-life balance.
• Competitive Compensation. Target base salary is $120,000 plus performance bonus. We will calibrate final compensation based on the candidate’s experience and demonstrated results

Join us at Prep Network and be part of a dynamic team that values your individuality, fosters personal growth, and offers a diverse range of benefits to enhance your professional and personal life. Discover a workplace where you can thrive, learn, and make a meaningful impact on our journey together.

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