Director of Marketing And Business Development

Job Summary

Responsible for driving company-wide growth, market positioning, and long-term revenue expansion through strategy, brand leadership, partnerships, key account frameworks, and market intelligence—not direct sales.

Main Duties and Responsibilities of the job

Strategic Business Development

• Lead strategic partnerships, joint ventures, alliances, and framework agreements (government, giga-projects, multinationals).
• Own group-level key account strategy (tier-1 clients, not day-to-day selling).
• Negotiate master service agreements (MSAs) and umbrella contracts.
• Support in complex, high-value bids and tenders.

Market Analysis and Competitive Intelligence

• Conduct market research and analysis to identify trends, opportunities, and threats in the manpower sourcing industry.
• Gather and analyse competitive intelligence to inform strategic planning and decision-making.
• Prepare reports and presentations for concerned stakeholders, highlighting key insights and recommendations.

Marketing & Brand Leadership

• Own the corporate brand strategy across all markets.
• Develop and oversee.
• Corporate marketing strategy
• Employer branding
• Digital presence & thought leadership
• PR, awards, and industry positioning
• Ensure consistent brand execution across all departments.
• Position the company as a trusted workforce partner.

Go-to-Market Enablement for Business Units

• Build standardized Go-to-Market frameworks (pricing logic, value propositions, sector messaging).
• Create sales enablement tools (pitch decks, proposals, case studies, credentials).
• Train leadership on strategic selling and client positioning.
• Ensure alignment between marketing messaging and operational capability

Bid Management & Strategic Proposals

• Oversee high-value, complex tenders and RFPs at management level.
• Ensure:

1- Commercial competitiveness

2- Risk alignment

3- Strategic fit with long-term goals

• Coordinate cross-functional input (Strategy, HR, finance, legal, operations).

Knowledge, Skills & Experience Requirements:

Education and Qualifications:

• A Bachelor’s Degree in Business Administration or a related field; a Master’s degree or MBA is preferred.
• Relevant certifications in strategic management or business development are a plus.

Knowledge and Experiences:

• 10+ years of experience in strategy development, business development, or management roles within the manpower sourcing or staffing industry.
• Proven track record of successfully launching new services and driving business growth.

Skills:

Language: Arabic and English (Fluent).

Computer: Proficiency in business intelligence tools, CRM systems, and Microsoft Office (Excel, Word, PowerPoint).