Director of Marketing and Communications

Description:

About Us

Big Brothers Big Sisters of New Mexico is a mission-driven nonprofit dedicated to empowering youth through mentorship. We believe that every child deserves a champion, and our programs connect caring adult and teen mentors with young people to ignite their potential. Our Programs are at the heart of this mission, creating meaningful relationships in schools and community spaces.

Position Summary

The Director of Marketing and Communications is a strategic leader responsible for elevating the visibility, voice, and impact of the organization. This role oversees all aspects of branding, messaging, media relations, digital engagement, and content creation to effectively communicate the nonprofit’s mission, programs, and values to diverse audiences. The director will lead a team in developing and executing integrated marketing campaigns that drive engagement, fundraising, and community support.

Requirements:

KEY RESPONSIBILITIES:

Strategy & Leadership

• Develop and implement a comprehensive marketing and communications strategy aligned with organizational goals and BBBSA brand and messaging guidelines
• Serve as a key advisor to leadership on brand positioning, public relations, and crisis communications
• Manage and mentor communications staff, interns, and vendors

Digital & Content Marketing

• Oversee website, social media, email marketing, and digital advertising efforts
• Create compelling content, including blog posts, newsletters, videos, and annual reports
• Monitor analytics and adjust strategies to optimize engagement and reach

Media & Public Relations

• Cultivate relationships with media outlets and pitch stories that highlight the organization’s impact
• Draft press releases, op-eds, and talking points for leadership and spokespeople
• Represent the organization at public events and speaking engagements

Brand Management

• Ensure consistent brand identity across all platforms and materials in accordance with BBBSA standards
• Develop marketing collateral for programs, events, and fundraising campaigns
• Maintain and evolve visual and editorial guidelines

Internal & Stakeholder Communications

• Support internal communications to foster staff engagement and alignment
• Collaborate with development, program, and operations teams to support cross-functional initiatives
• Communicate effectively with board members, donors, volunteers, and community partners

Qualifications

Minimum Qualifications

• Bachelor’s degree in marketing, communications, journalism, or a related field
• 3+ years of experience in marketing, communications, or public relations
• Strong writing, editing, and storytelling skills across multiple platforms
• Proficiency in digital marketing tools, social media platforms, and content management systems
• Demonstrated ability to manage projects, meet deadlines, and collaborate across teams
• Familiarity with the cultural and economic landscape of the communities served
• Commitment to diversity, equity, and inclusion in messaging and outreach

Preferred Qualifications

• Master’s degree in marketing, communications, nonprofit management, or a related field
• 5+ years of progressive leadership experience in nonprofit marketing and communications
• Experience with media relations, crisis communications, and brand management
• Knowledge of donor engagement strategies and fundraising communications
• Familiarity with CRM systems, graphic design software, and analytics tools
• Deep understanding of community engagement and culturally responsive communication strategies
• Bilingual in English and Spanish