E-commerce Growth Specialist (SEO & Google Ads)

About Us

We are a specialized e-commerce brand focused exclusively on western outerwear, particularly real leather and premium synthetic jackets, selling directly to customers in the USA and European markets.

Our business operates on generic, non-branded leather apparel products, making search intent, compliance, and performance marketing expertise absolutely critical.

Role Overview

We are looking for an experienced E-commerce Growth Specialist who has direct, hands-on experience working with real leather apparel websites targeting USA and European customers.

This role is strictly for candidates with proven e-commerce experience in real leather garments.
General SEO or non-apparel experience will not be considered.

Key Responsibilities:: E-commerce SEO (Leather Apparel – Mandatory Experience)

• Plan and execute SEO strategies specifically for real leather jackets & outerwear
• Perform keyword research focused on buyer-intent keywords for US/EU leather apparel
• Optimize product pages, collections, and categories for leather garments
• Manage technical SEO, site structure, indexing, and Core Web Vitals
• Implement Product, Review & Schema markup relevant to apparel e-commerce
• Monitor performance via GSC, GA4, Ahrefs/SEMrush

Google Merchant Center (Leather Products – Critical)

• Manage and optimize Google Merchant Center for real leather products
• Handle policy compliance & disapprovals related to leather/apparel categories
• Optimize product feeds (titles, descriptions, attributes, images, GTINs)
• Maintain feed health for Shopping Ads and Performance Max

Google Ads (Search & Shopping – E-commerce Focused)

• Run and optimize Google Search & Shopping campaigns for leather apparel
• Optimize campaigns for ROAS, conversions, and profitability
• Implement and maintain accurate conversion tracking (GA4 + Ads)
• Control budgets and minimize wasted spend

Mandatory Requirements (Non-Negotiable)

Applicants must meet ALL of the following:

• 3–5+ years of hands-on experience in e-commerce SEO & Google Ads
• Direct experience working with real leather garments (jackets, coats, outerwear)
• Proven work on USA and/or European e-commerce markets
• Strong experience with Google Merchant Center for leather/apparel
• Experience with generic (non-brand) product SEO
• Ability to demonstrate real projects, not theory

❌ Candidates without leather apparel e-commerce experience will not be considered.

Tools & Platforms

• Google Search Console, GA4
• Google Ads & Merchant Center
• Ahrefs / SEMrush
• Shopify / WooCommerce (preferred)

This Role Is NOT For

• General SEO professionals without e-commerce focus
• Candidates with no experience in real leather apparel
• Service-based SEO agency profiles
• Beginners or fresh graduates

Compensation

• Market-competitive salary, based strictly on relevant experience
• Performance-based growth opportunities
• Long-term role with a niche international brand

Job Type: Full-time

Work Location: In person