E-Commerce & Sales Enablement Manager

BUILT TO CONNECT

At Astec, we believe in the power of connection and the importance of building long-lasting relationships with our employees, customers and the communities we call home. With a team more than 4,000 strong, our employees are our #1 advantage. We invest in skills training and provide opportunities for career development to help you grow along with the business. We offer programs that support physical safety, as well as benefits and resources to enhance total health and wellbeing, so you can be your best at work and at home.

Our equipment is used to build the roads and infrastructure that connects us to each other and to the goods and services we use. We are an industry leader known for delivering innovative solutions that create value for our customers. As our industry evolves, we are using new technology and data like never before.

We’re looking for creative problem solvers to build the future with us. Connect with us today and build your career at Astec.

LOCATION:

ABOUT THE POSITION

We are seeking a results-driven and strategic E-Commerce & Sales Enablement Manager to lead the development and execution of our digital sales infrastructure—focusing on launching and scaling our e-commerce platform for Wear Parts Resource, Astec’s competitive wear parts initiative, while equipping the whole goods, and parts sales teams with the tools they need to succeed.

This is a key role within our organization, responsible for transforming how customers research, compare, and purchase high-demand wear components online, while optimizing sales operations across our industrial machinery and aftermarket parts divisions.

Deliverables & Responsibilities

E-Commerce Strategy & Execution (80%)

• Lead the end-to-end implementation and ongoing management of the Wear Parts Resource e-commerce platform focused on competitive wear parts (e.g., grates, bits, etc.).
• Define and own the digital customer journey, ensuring a streamlined, intuitive, and value-driven online experience.
• Build and maintain a high-accuracy product catalog with technical specs, compatibility info, images, pricing, and inventory visibility.
• Integrate e-commerce systems with Airport Road’s ERP, CRM, and inventory platforms to support real-time updates, efficient order fulfillment, and customer self-service.
• Oversee SEO, site structure, product search filters, and taxonomy to improve discoverability of parts.
• Collaborate with cross-functional teams (IT, inventory, sales, and marketing) to ensure platform alignment with business goals.
• Monitor KPIs and site performance (traffic, conversion rate, cart abandonment, average order size), and drive continuous improvements through data insights.
• Leverage experience with getting WRP operational into other aspects of Astec’s competitive wear parts business.

Sales Enablement Leadership (20%)

• Develop and oversee the creation of sales enablement tools and resources such as product guides, technical spec sheets, pricing matrices, pitch decks, and competitor comparisons.
• Standardize collateral to ensure consistency in messaging, branding, and part information across customer touchpoints.
• Equip sales teams with digital tools that support quoting, product configuration, and fast access to replacement part information.
• Identify opportunities to automate repetitive sales tasks and streamline quote-to-order workflows through integrated platforms.
• Provide training and documentation to ensure the field sales team and customer support reps can effectively leverage available tools and resources.
• Act as a bridge between product knowledge and customer communication—translating complex technical data into digestible, sales-ready content.

To be successful in this role, your experience and competencies are:

• 5+ years of experience in B2B e-commerce management, sales operations, or digital transformation within an industrial or manufacturing environment.
• Proven track record of successfully launching and managing e-commerce platforms (e.g., Shopify, WooCommerce, BigCommerce, Magento) in a complex parts or product-based business.
• Strong understanding of industrial machinery, competitive wear parts, aftermarket sales, or MRO supply chains.
• Experience integrating e-commerce platforms with ERP and CRM systems (e.g., Microsoft Dynamics, Epicor, Salesforce, HubSpot).
• High proficiency in organizing and structuring large product catalogs, including technical documentation and part compatibility data.
• Strong project management, team leadership, and cross-functional collaboration skills.

Supervisor and Leadership Expectations

• Does this role have supervisory or managerial responsibilities? No
• Does this role have budgetary or program management responsibilities? (must state if manager and above title with no direct reports). No

Our Culture and Values

Employees that become part of Astec embody the values below throughout their work.

• Continuous devotion to meeting the needs of our customers
• Honesty and integrity in all aspects of business
• Respect for all individuals
• Preserving entrepreneurial spirit and innovation
• Safety, quality and productivity as means to ensure success

Travel Requirements: % of travel, regional, international—this position does not require travel.

NOTE: This position responsible for certain internal control responsibilities. These internal control responsibilities are verbally communicated to the incumbent and periodic feedback is provided as it relates to the performance of these internal control responsibilities.

WORK ENVIRONMENT (Select One)

Office

While performing the duties of this job, the employee is regularly exposed to risk of injury in an office environment and occasionally a manufacturing shop plant environment. Duties include a typical office setting including extensive computer work, sitting or standing. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.