Ecommerce Manager

Company Overview
Since 1938, A&A Global has been a family-owned company, now in its third and fourth generation. What began as a coin-operated vending machine business has grown into a leader in the bulk vending, redemption, and amusement industries. Our licensed and original products bring joy to children of all ages and the kids in all of us. With a strong ecommerce presence, our customers can access thousands of products 24/7 through our digital platforms. Learn more at aaglobal.com.

Position Overview
We’re seeking an E-Commerce Performance Manager who thrives on data and knows how to turn insights into results. This is an in-office role based in Cockeysville, MD. In this role, you’ll focus 75% of your time on optimizing our Salesforce Commerce Cloud site for performance, conversions, SEO/SEM, and revenue growth, and 25% on web administration to ensure the site remains accurate, functional, and up to date.

Success in this role will be measured by improved conversion rates, increased online revenue, stronger SEO/SEM performance, and actionable reporting that drives decision-making.

Key Responsibilities

Web Performance, Optimization & Acquisition (75%)

• Monitor, analyze, and report on site performance using GA4, SEMrush, and Salesforce Commerce Cloud reporting.
• Develop and execute strategies to increase conversions, improve UX, and drive online revenue.
• Optimize SEO (on-page, technical, content) and SEM/paid search campaigns to maximize ROI.
• Conduct keyword research, content optimization, and link-building strategies.
• Plan, launch, and monitor A/B and multivariate tests to identify conversion opportunities.
• Partner with Marketing, Sales, and Product teams to align site content, campaigns, and promotions with business goals.
• Build dashboards and performance reports, translating data into actionable insights.
• Stay ahead of emerging e-commerce, search engine, and analytics trends.

Web Administration (25%)

• Manage daily site updates, including product listings, pricing, promotions, and content changes.
• QA site updates for accuracy, functionality, and mobile responsiveness.
• Ensure product data, images, and assets are consistent across systems (SAGE, FileMaker, Salesforce CRM).
• Partner with IT to troubleshoot issues and enhance site speed, uptime, and integrations.

Qualifications

• 5–7 years in web performance, SEO/SEM strategy, paid search, and e-commerce optimization.
• Google Analytics (GA4) certification — required.
• Hands-on experience with SEMrush for keyword research, SEO audits, and performance tracking.
• Hands-on experience with Salesforce Commerce Cloud — required.
• Strong knowledge of SEO, SEM, and paid search campaign management.
• Proficiency with A/B testing and personalization tools.
• Working knowledge of HTML/CSS for minor adjustments (preferred).
• Advanced Excel skills for analysis and reporting.
• Strong project management and multitasking ability.
• Exceptional attention to detail and skill in translating data into insights.

Job Type: Full-time

Pay: From $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person