Ecommerce Manager - GCC

KEY ACCOUNTABILITIES:

STRATEGIC:

• Roll out the strategic priorities by subchannel & put into motion the plans to deliver the eCommerce growth across markets & categories.
• Develop the activation plans (primary & secondary) and calendar across platforms and lock the respective media elements enabling growth in sell-in, sell-out & share
• Lay out the promotional plans across markets based on driving the strategic objectives: Driving consumption, trade up, trade in, trade across etc.
• Adapt the local (offline) promo schemes to fit within the online promo strategy
• Cultivate solid business partnerships with key partners across sub-channels driven by a value-added mindset and foster long-term collaborations.
• Track competitors’ activities and evaluate their performance and strategy ensuring that Americana safeguards its position as the leader within its online footprint.
• Introduce online exclusive offerings and generate “top spin” activation/promotional campaigns
• Review, measure, and assess online campaigns
• Steer & manage media counterpart ensuring activation plans are set and executed.
• Budget/D&A setup & management ensuring a fitted allocation across markets, subchannels and categories.
• Drive spend optimizations reinforcing the channel’s profitability
• Collaborate with the respective eCom channel managers enabling them to deliver the AOP targets across geos while upscaling their competencies.
• Gather data & insights steering the business in the right direction.
• Identify new areas of eCommerce opportunity beyond current organizational thinking.
• Build business review decks to be presented to the key internal stakeholders
• Lead on key regional projects to deliver above and beyond budget

OPERATIONAL:

• Safeguard the locking and management of key BDAs ensuring favourable rebate structures, terms and counterparts.
• Establish and maintain cross-functional workflows with the different departments (Sales, Marketing/TM, Finance, Demand Planning, Logistics, etc.) to manage and enhance the respective business areas to fit the channel’s specifics.
• Ensure targets are being delivered across categories with daily tracking across key geographies.
• Lead the development of key activities and plans across subchannels and coordinate with local channel managers & key partners to deliver wining campaigns.
• Secure MSL listings and fair share of space within pure play.
• Drive operational excellence to enhance SL working closely with customer service, supply chain and finance.
• Calibrate order management processes reducing lead time in deliveries and increasing fill rates.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Academic and professional qualifications:

• Bachelors / Master’s degree in business or related field

Experience:

• 10 years+ with at least 4-5 years of experience in eCommerce, with 2 years as eCommerce Manager/Lead.
• Proven leadership in eCommerce with extensive knowledge of the channel’s landscape.