Email Marketing Specialist

Key Responsibilities

• Plan, schedule, and execute email marketing campaigns using Salesforce Sales Cloud or similar CRM/marketing automation platforms.
• Manage email calendars, audience segmentation, and automated workflows to support campaign goals.
• Track, analyze, and optimize campaign performance, including open rates, CTR, bounce rates, and reply rates.
• Identify and resolve deliverability issues while maintaining strong database hygiene and sender reputation.
• Conduct A/B testing to improve engagement, conversion rates, and overall campaign effectiveness.
• Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices.
• Work closely with sales and marketing teams to support lead generation and pipeline growth.

Requirements

• 5+ years of hands-on experience in email marketing or lifecycle marketing.
• Strong expertise with Salesforce or comparable email marketing/CRM platforms.
• Proven experience with marketing automation, personalization strategies, and campaign performance analytics.
• Highly analytical, detail-oriented, and results-driven with strong problem-solving skills.

Preferred Qualifications

• Salesforce Marketing Cloud certification.
• Experience with platforms such as HubSpot, Mailchimp, or Apollo.io.
• Background in B2B lead generation and demand generation campaigns.

Onsite position in Wapda Town Lahore.

Job Type: Full-time

Application Question(s):

• Current Salary
• Expected Salary
• Onsite Position in Wapda town Lahore, Are you willing?

Experience:

• Lead Generation: 5 years (Preferred)
• Email Marketing: 5 years (Preferred)

Work Location: In person