Email Marketing Specialist with IT Expertise

Job Description:

INTERSCAN is looking for a motivated Email Marketing Specialist to develop and manage effective email marketing campaigns. The ideal candidate will be responsible for creating engaging content, managing subscriber lists, and analyzing campaign performance to improve results.

Key Responsibilities:

• Plan, create, and execute email marketing campaigns
• Design and write engaging email content
• Manage email subscriber lists and segmentation
• Monitor campaign performance (open rates, click-through rates, conversions)
• A/B test email campaigns to improve effectiveness
• Ensure emails follow brand guidelines and compliance standards
• Collaborate with marketing and design teams

Requirements:

• Basic understanding of email marketing tools (e.g., Mailchimp or similar platforms)
• Strong written communication skills
• Attention to detail and creativity
• Basic knowledge of marketing principles
• Ability to analyze data and generate reports

Preferred Qualifications:

• Previous experience in digital or email marketing
• Familiarity with CRM tools and automation

Goal:
To increase customer engagement, retention, and conversions through effective email campaigns.

Work Location: In person