Female Marketing Executive

About Fresh Basket:
Fresh Basket is a fast-growing retail and online brand specializing in premium fruits, vegetables, cheese, nuts, and bakery items. We are redefining how Karachi shops for freshness — combining quality, convenience, and modern customer engagement across our stores and digital platforms.

Position Overview:
We are looking for a Female Marketing Executive to drive Fresh Basket’s growth through effective partnership management, digital marketing, and social media strategy. The ideal candidate should be creative, analytical, and capable of managing both marketing campaigns and corporate collaborations.

Key Responsibilities:

1. Partnership & Banking Marketing

• Develop and manage discount or cashback campaigns with banks and corporate partners.
• Coordinate with bank marketing teams for campaign execution, tracking, and performance analysis.
• Handle agreements, invoicing, and post-campaign settlements.
• Build and maintain long-term partner relationships for co-branded promotions.

2. E-commerce & Performance Marketing

• Monitor and analyse online sales performance, conversion rates, and ROI.
• Provide actionable insights to improve product listings, campaigns, and user experience.
• Prepare weekly/monthly performance reports and share recommendations with management.

3. Digital & Social Media Management

• Plan and manage paid advertising campaigns (Facebook, Google, and other platforms).
• Oversee content creation, posting schedules, and engagement on social media channels.
• Ensure brand consistency in all visuals and communications.
• Stay updated on digital marketing trends to improve reach and engagement.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–4 years of experience in marketing (preferably in retail, FMCG, or e-commerce).
• Experience managing banking or brand partnerships.
• Strong knowledge of digital marketing tools (Facebook Ads Manager, Google Ads, Analytics).
• Excellent analytical, communication, and coordination skills.
• Self-motivated, detail-oriented, and able to manage multiple tasks effectively.

What We Offer:

• Competitive salary and performance-based bonuses.
• A collaborative and modern work environment.
• Opportunities for professional growth in a leading retail brand.

Job Type: Full-time

Pay: Rs60,000.00 - Rs70,000.00 per month

Ability to commute/relocate:

• Karachi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person