Full-Stack Digital Marketing Specialist

Title: Full-Stack Digital Marketing Specialist (Performance + Content + Design)

Pakistan (On-site Gulberg Greens Islamabad / Hybrid / Remote)
Salary + Performance Bonus

We’re looking for a results-driven and creative Digital Marketing Specialist who can take ownership of our digital growth. This role combines paid ads + conversion tracking + landing page optimization + content creation including posting on YouTube and LinkedIn.

If you can run campaigns and create content that actually converts — we’d love to talk.

Key Responsibilities

✅ Run and optimize paid campaigns (Meta + Google Ads)
✅ Set up & manage conversion tracking (Meta Pixel, GA4, GTM, Conversion API preferred)
✅ Improve landing pages & funnels for higher conversion rates (CRO)
✅ Design marketing creatives (Canva/Figma/Adobe)
✅ Conduct interviews (team / customers) and repurpose into content
✅ Create and publish content on:

• YouTube (videos + Shorts)
• LinkedIn (posts, carousels, clips)

✅ Maintain a consistent content calendar and publishing schedule
✅ Weekly performance reporting with actionable insights

Required Skills

• Strong hands-on experience with Meta Ads Manager
• Working knowledge of Google Ads
• Understanding of funnels, lead generation, and remarketing
• Ability to manage analytics & tracking (GA4/GTM)
• Video editing + content creation experience (short form is a must)
• Good communication skills (for interviews + content scripting)

Bonus Skills (Preferred)

• Conversion API setup
• YouTube SEO (titles, thumbnails, retention)
• Copywriting for ads and landing pages
• Experience growing LinkedIn company page/personal brand

What Success Looks Like (KPIs)

More qualified leads/customers
Lower CPL / CPA
Higher ROAS
Growth in YouTube views/subscribers
Growth in LinkedIn reach & engagement
Improved landing page conversion rates

Job Type: Full-time

Work Location: In person