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F&V Category Manager

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Job Title: F&V Manager

Company: KIWI Kisan Window, Pvt. Ltd.

Location: Dehradun, Uttarakhand

Job Overview:We are seeking a detail-oriented and experienced F&V Manager to oversee daily operations, Sales, procurement, and category growth for our Fruits & Vegetables division.

Key Responsibilities

  • Handle day-to-day purchase and procurement of Fruits & Vegetables.
  • Identify, negotiate, and manage relationships with farmers and local vendors.
  • Maintain consistent product quality and ensure timely procurement based on demand and seasonality.
  • Manage inventory levels and ensure proper stock rotation to minimize wastage.
  • Supervise storage, cold-chain logistics, and freshness standards.
  • Prepare and verify GRNs (Goods Receipt Notes) regularly.
  • Monitor SKU performance and optimize product mix based on profitability.
  • Work on Google Sheets, POS Billing Systems, and ERP platforms for data entry and reporting.
  • Prepare category-wise P&L statements and analyze margins and sales trends.
  • Minimize wastage, pilferage, and handling losses.Ensure hygiene and presentation standards align with KIWI’s brand value.
  • Train and manage staff for produce handling and display.
  • Coordinate with central management and regional sales & operations teams.
  • Conduct city-wise supplier visits, audits, and category reviews.
  • Should perform early morning mandi visits, flexible with timings with rotational shifts.

Qualification & Requirements

  • B.Sc or M.Sc in Horticulture or any related field.
  • 3–7 years of experience in Fruits & Vegetables category management (retail or modern trade).
  • Strong knowledge of procurement, quality control, and vendor management.
  • Proficiency in Google Sheets, ERP, POS Billing, and GRN processes.
  • Analytical, detail-oriented, and data-driven mindset.
  • Excellent communication, negotiation, and leadership skills.
  • Willingness to travel up to 50% of the time across different cities (Delhi NCR, Dehradun & Tricity)

What We Offer:

  • Innovative Work Environment: Be part of a team that values creativity, collaboration, and innovation.
  • Career Growth Opportunities: Enjoy professional development and opportunities for advancement.
  • Continuous Learning: Access tools, technologies, and resources to stay at the forefront of performance marketing.

Who We Are:

KIWI Kisan Window is a pioneering and innovative food brand dedicated to delivering the Healthy Unique Flavours of India to every household. As a bridge between farmers and consumers, we are committed to promoting sustainable practices, empowering farmers, and offering high-quality, farm-fresh products that celebrate India’s rich culinary heritage.

Our journey has been fueled by a passion for redefining how people experience food—bringing fresh, authentic, and health-focused products to the forefront. Featured in Shark Tank India Season 4, we are proud to be recognized for our entrepreneurial spirit, innovation, and commitment to excellence.

How to Apply:

Send your resume and cover letter to career@kisanwindow.com. We’re excited to hear from you!

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

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