GM - Brand Marketing - Real Estate Developer experience must

One of our client is a leading Real Estate Developer in the UAE.

They have asked us to headhunt a strategic role of GM Brand marketing - Projects to be positioned in Dubai

The General Manager – Project Marketing will lead the branding, positioning, and launch strategy for high-end residential and mixed-use real estate developments. The role is responsible for delivering impactful project launches, ensuring brand consistency, and driving strong market visibility aligned with commercial objectives.

Key Responsibilities

• Lead end-to-end branding and marketing for real estate project launches.
• Develop project positioning, brand narratives, and go-to-market strategies.
• Execute integrated launch campaigns across digital, media, PR, outdoor, and experiential channels.
• Collaborate closely with Sales, Development, and Design teams to support launch and sales objectives.
• Manage creative and media agencies, ensuring quality, timelines, and budget control.
• Monitor campaign performance and optimize based on data and market insights.

Candidate Profile

• 10+ years of senior marketing experience, preferably within real estate, luxury, hospitality, or lifestyle sectors.
• Proven experience leading large-scale branding initiatives and real estate project launches.
• Strong strategic thinking with hands-on execution capability.
• Excellent stakeholder management and leadership skills.

Job Type: Full-time

Pay: AED30,000.00 - AED35,000.00 per month

Application Question(s):

• Have you led end-to-end marketing campaigns for project launches? Please describe one.

Experience:

• launching large-scale real estate projects.: 3 years (Required)
• working in India: 1 year (Required)
• real estate or luxury brand marketing: 5 years (Required)
• end-to-end branding and launch campaigns: 3 years (Required)

License/Certification:

• UAE driving License (Required)