Growth Executive

Purpose

We are seeking a proactive and data-driven Growth Executive to cover a maternity leave for 6 months . This role is pivotal in managing and optimizing customer engagement campaigns across email, push notifications, SMS, and in-app messaging. The successful candidate will collaborate cross-functionally with product, operations, and CX teams, work across three MENA markets, and coordinate joint campaigns with Ooredoo teams. Additionally, the role includes maintaining performance and engagement reporting across the growth function

Context

Ooredoo Fintech (OFT) is a fast-growing scale-up on a mission to empower people and businesses across the MENA region with innovative financial solutions. Backed by the strength and heritage of Ooredoo Group and driven by a passionate team, we deliver secure, intuitive money tools through our brands: Ooredoo Money, walletii, and m-Faisaa, serving users in Qatar, Oman, and the Maldives. Working with us presents a unique and exciting opportunity to make a difference and be part of a revolution where we are leveraging financial technology to provide accessible, empowering tools.

Role Accountabilities

• Customer Engagement Campaigns
• Maintain and optimize existing customer engagement campaigns across email, push, SMS, and in-app.
• Work closely with product, operation and CX teams to propose and build new campaigns to drive customer engagement and lifetime value.
• Ensure campaigns are localized and relevant across the three MENA markets.
• Support the development and implementation of the customer communications map for the third market.
• Ooredoo Collaboration
• Coordinate joint campaigns with Ooredoo teams targeting their customer bases.
• Align messaging and execution across SMS, push, email, and other relevant channels.
• Maintain engagement calendar. Track and report on the performance of joint initiatives and proactively suggest ideas for optimisation
• Reporting & Analytics
• Maintain and update all growth-related reports including:
• Campaign performance dashboards
• Customer engagement metrics
• Website analytics
• Activity calendars
• Ensure timely and accurate reporting to support decision-making.

Key Deliverables - within 6 months

• Frictionless execution of campaigns (existing and new) across all channels, achieving:
• 10% improvement in user retention metrics in Oman
• 2% improvement in Qatar
• Focus on rebuilding a clear engagement foundation for Qatar with Adjust and MoEngage, creating trackable and justified journeys while ensuring closer alignment with Oman.
• Delivery of a comprehensive customer communications map for the third market.
• Successful execution of monthly joint campaigns with Ooredoo , achieving 10% growth in user acquisition in Oman .
• Establishment of a clear communication pattern with Ooredoo Tunisia and a calendar of joint activities.
• Weekly and monthly reporting packs maintained and shared on time.
• Updated activity calendar for all growth initiatives.

Key Performance Indicators (KPI's)

• Campaign Engagement Rates (CTR, open rates, conversion rates)
• Customer Retention & Reactivation Metrics
• Timeliness & Accuracy of Reporting
• Number of New Campaigns Launched
• Performance of Joint Campaigns with Ooredoo
• Stakeholder Satisfaction (internal and external)

Experience

• 2–4 years of experience in CRM, lifecycle marketing, or growth roles within app-based digital businesses , ideally in fintech or telecom .
• Demonstrated success in managing and optimizing multi-channel campaigns (email, push, SMS, in-app) with measurable impact on user engagement and retention.
• Familiarity with mobile app analytics tools (e.g., AppsFlyer, Adjust, Mixpanel) and A/B testing methodologies; Firebase and Amplitude considered a plus.

Minimum Entry Qualifications

• Hands-on experience with MoEngage (or similar) is essential, including campaign setup, segmentation, personalization, journey orchestration, and analytics.
• Proficiency in Excel/Google Sheets and comfort working with data to generate insights and reports.
• English (fluent), Arabic (highly desirable), French (desirable)

Personal Profile

• Proactive and self-motivated, with a strong sense of ownership and accountability.
• Analytical thinker with a data-driven approach to problem-solving and campaign optimization.
• Comfortable working in a fast-paced, agile environment with multiple stakeholders and priorities.
• Strong communicator, able to collaborate effectively across product, CX, operations, and external partners.
• Curious and customer-centric, always seeking ways to improve user experience and engagement.
• Organized and detail-oriented, with the ability to manage multiple projects and deadlines.
• Passionate about digital growth, mobile apps, and fintech innovation.