Growth Marketing Lead

About Intellectyx

Intellectyx.ai is an AI-native innovation company helping enterprises evolve from traditional digital ecosystems to autonomous, agentic, and data-intelligent platforms.
We combine advanced data observability, AI orchestration, and contextual intelligence to power smarter, faster, and more trusted decision-making across organizations.

We are now seeking a Growth Marketing Lead to accelerate our brand visibility, pipeline velocity, and go-to-market expansion across global markets.

Role Overview

The Growth Marketing Lead will own the end-to-end growth strategy, from awareness to acquisition to retention — driving measurable impact across pipeline generation, demand acceleration, and brand differentiation.

This is a high-impact role at the intersection of marketing, analytics, and revenue operations, ideal for a data-driven marketer passionate about scaling AI and B2B SaaS businesses.

You’ll lead growth campaigns, performance marketing, content strategy, and community engagement that position Intellectyx.ai as a thought leader in AI-native, agentic, and data observability ecosystems.

Key Responsibilities1. Growth Strategy & Execution

• Develop and execute an integrated growth marketing strategy that spans paid, organic, and partnership channels.
• Drive full-funnel campaigns from brand awareness to conversion across digital platforms (LinkedIn, Google, YouTube, Meta).
• Define and manage marketing OKRs focused on MQL → SQL → Pipeline acceleration.
• Collaborate with Sales and Product teams to align campaigns with revenue and product adoption goals.

2. Demand Generation & Performance Marketing

• Lead demand generation initiatives using ABM, retargeting, and content-driven nurture sequences.
• Build and manage digital acquisition programs using Google Ads, LinkedIn Ads, and intent-based platforms.
• Optimize campaign performance through continuous A/B testing, data analysis, and conversion rate optimization.
• Partner with RevOps to ensure CRM and marketing automation systems (HubSpot, Salesforce, or Marketo) deliver accurate attribution and insights.

3. Brand, Positioning & Content Leadership

• Shape and elevate the Intellectyx.ai brand voice across digital, social, and partner ecosystems.
• Drive the creation of high-impact thought leadership content — whitepapers, case studies, videos, and webinars — in partnership with Product Marketing and Design.
• Leverage AI tools for automated campaign insights, dynamic content generation, and predictive targeting.
• Support PR, analyst relations, and speaking engagements to strengthen the company’s position in the AI-native and observability markets.

4. Analytics, Insights & Experimentation

• Define and monitor key growth metrics (CAC, LTV, MQL quality, campaign ROI).
• Use Google Analytics, HubSpot, and AI-driven dashboards for performance tracking and reporting.
• Build growth experiments using data science and generative AI insights to predict campaign impact.
• Own regular reporting on marketing performance, pipeline health, and ROI to leadership.

5. Leadership & Collaboration

• Manage cross-functional collaboration with Sales, Product, and Engineering to align growth initiatives.
• Mentor a team of digital marketers, content strategists, and data analysts.
• Represent the marketing function in strategic planning and GTM leadership discussions.

Qualifications

• 8+ years of experience in B2B or SaaS marketing, with at least 3+ years in a growth or performance marketing leadership role.
• Proven track record of scaling pipeline and revenue growth in a high-tech or AI company.
• Strong understanding of multi-channel demand generation, digital acquisition, and data-driven marketing.
• Expertise in:
• Platforms: Google Ads, LinkedIn Ads, HubSpot, Salesforce, Marketo
• Analytics: Google Analytics, Tableau, Power BI, Looker Studio
• AI Tools: ChatGPT, Jasper, Copy.ai, HubSpot AI, or custom LLM-based insights
• Channels: SEO, SEM, Paid Social, ABM, Email Automation
• Excellent storytelling, analytical thinking, and communication skills.

Preferred Experience

• Experience marketing AI-native, data, or observability platforms.
• Familiarity with enterprise SaaS go-to-market motions and long-cycle B2B sales funnels.
• Background in content marketing, partner co-marketing, and thought leadership initiatives.
• Hands-on use of AI-assisted marketing orchestration tools and growth analytics dashboards.

Soft Skills

• Entrepreneurial mindset with a bias for experimentation and iteration.
• Strategic thinker who thrives in ambiguity and fast-paced environments.
• Strong collaboration, leadership, and communication skills across global teams.

Why Intellectyx

• Be part of a pioneering company shaping the AI-native enterprise era.
• Work with leadership across Digital, Data, AI, and Cloud domains.
• Competitive salary, performance bonuses, stock options, and global exposure.
• Opportunity to define how AI and human creativity combine to drive business growth.

Job Types: Full-time, Permanent

Pay: ₹200,830.62 - ₹400,348.98 per month