Growth Marketing Manager

We are seeking a Growth Marketing Manager with 3–4 years of hands-on experience in performance marketing, B2B lead generation, and demand generation for IT services and consulting in the U.S. market.

This role requires a data-driven, results-oriented marketer who can design, execute, and scale multi-channel growth strategies. You will own the entire funnel — from awareness to acquisition and pipeline acceleration — ensuring a consistent flow of high-quality leads that convert into revenue.

Key ResponsibilitiesGrowth & Lead Generation

• Develop and execute end-to-end growth marketing strategies tailored to U.S.-based enterprises and SMBs.
• Conduct market research to define ideal customer personas, identify industry-specific opportunities, and uncover competitive insights.
• Build and manage multi-channel lead generation campaigns (paid media, SEO, LinkedIn, ABM, content, email nurturing, and retargeting).
• Design conversion-focused lead funnels that deliver measurable ROI and align with sales goals.

Paid Media, SEO & Content

• Plan, launch, and scale Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads targeting decision-makers in IT, consulting, and enterprise services.
• Drive organic visibility through advanced SEO (on-page, off-page, and technical) optimized for U.S. search intent.
• Partner with content teams to create case studies, thought-leadership articles, whitepapers, and webinars that engage and capture leads.
• Support account-based marketing (ABM) campaigns to target high-value enterprise accounts.

Analytics & Optimization

• Own and track key funnel metrics: CPL, CAC, CTR, CPA, ROAS, LTV, MQL→SQL conversion, and pipeline contribution.
• Use Google Analytics 4, Tag Manager, Search Console, and CRM dashboards for tracking and reporting.
• Run A/B testing, CRO initiatives, and landing page optimization to maximize conversion rates.
• Build data-driven dashboards and present growth forecasts and performance insights to leadership.

Collaboration & Alignment

• Work closely with Sales, SDRs, and Business Development teams to ensure seamless lead handoff and pipeline acceleration.
• Partner with leadership to align marketing KPIs with revenue goals and go-to-market strategies.
• Coordinate with design, product, and delivery teams to ensure brand consistency and messaging clarity across all touchpoints.

Requirements

• 3–4 years of growth/performance marketing experience with proven B2B lead generation success in the U.S. market.
• Strong expertise in Google Ads, LinkedIn Ads, Meta Ads, and SEO.
• Experience with CRM & automation tools (HubSpot, Salesforce, Marketo, or similar).
• Solid understanding of funnel building, lead nurturing, and pipeline acceleration.
• Strong analytical mindset with the ability to turn data into growth strategies.
• Excellent communication and collaboration skills with cross-functional teams.

Nice-to-Have

• Experience with ABM (Account-Based Marketing) and enterprise-level campaigns.
• Familiarity with programmatic advertising, TikTok Ads, or emerging U.S. ad platforms.
• Knowledge of CRO frameworks, funnel optimization, and lead scoring models.
• Experience building marketing automation workflows (HubSpot/Marketo/Pardot).
• Understanding of U.S. enterprise buying behavior in IT services and consulting.

What We Offer

• Competitive salary + performance-based bonuses.
• Opportunity to own and scale high-impact U.S.-focused growth campaigns.
• A collaborative, fast-paced environment with clear career progression.
• Exposure to international markets and the chance to work with enterprise clients.
• A role where your impact directly drives revenue and client growth.

Job Type: Full-time

Work Location: In person