Growth Marketing Manager

We are looking for a Growth Marketing Manager who can plan, execute, and optimize multi-channel campaigns that drive B2B acquisition, user engagement, and revenue growth for Cloudways. This role sits at the intersection of performance marketing, content, lifecycle, and partner-led growth. You will be responsible for turning strategy into an operating plan with measurable outcomes—not just launching campaigns.

This role reports to the Agency Growth Team Lead and is suited for an experienced marketer who can design, execute, and optimize growth strategies across multiple channels. You will work cross-functionally to turn business objectives into clear campaign motions, establish efficient execution workflows, and own performance outcomes. The role requires a data-first mindset, where every initiative is tied to measurable business goals and directly contributes to defined KPIs.

To be considered for this position you must be able to demonstrate B2B technology marketing experience gained in a corporate working environment and you should be open to spending most of your day in execution.

What You'll Be Doing:

Strategic Campaign Planning & Execution

• Translate business and revenue goals into clear growth strategies, campaign plans, and execution roadmaps.
• Define messaging, target audiences, channels, timelines, and success metrics for each campaign.
• Own campaign performance from launch through optimization, ensuring alignment with defined KPIs.

Paid Acquisition & Performance Marketing

• Work with the paid media agency to shape paid acquisition strategy, messaging, and campaign direction across Meta and Google.
• Provide clear briefs, audience insights, positioning, and creative inputs to support effective paid campaigns.
• Review performance at a campaign and funnel level to inform messaging, audience focus, and creative iteration, without directly managing ad platforms or bidding.

Content & Campaign Asset Development

• Collaborate with content, design, and product teams to develop assets for campaigns.
• Create or contribute to ad creatives, landing pages, email copy, and campaign messaging.
• Ensure content is aligned with campaign goals and optimized for performance across channels.
• Identify, evaluate, and onboard influencers to distribute Cloudways owned content and promotional offers

Email & Lifecycle Marketing

• Working in collaboration with our Email & CRO team, plan and manage email and lifecycle campaigns
• Drive key outcomes across activation, engagement, retention, and expansion.
• Leverage segmentation, automation, and experimentation to continuously improve lifecycle performance.

Partner Program Growth

• Own the marketing plan of deliverables to promote the agency partner program, to drive partner engagement and sourced revenue.
• Design and execute partner campaigns, co-marketing initiatives, and enablement assets.
• Work closely with partner-facing teams to align incentives, messaging, and execution.

Cross-Functional Collaboration & Alignment

• Partner closely with product, customer success, CRO, and agency partner teams to align growth initiatives with broader business objectives.
• Share insights, performance learnings, and recommendations to influence roadmap and strategy.
• Ensure consistent execution and messaging across teams and channels.

What You'll Add to Cloudways:

• At least 5 years of working experience in B2B tech space.
• Proven experience running Meta and Google Ads campaigns at scale.
• Demonstrated understanding of the digital agency audience segment, gained either through direct experience at an agency or by servicing agencies as a customer.
• Strong understanding of content creation and content-led growth.
• Experience planning and executing integrated marketing campaigns.
• Experience with email and lifecycle marketing including segmentation and automation.
• Exposure to partner program management, including partner enablement, co-marketing, or partner-led campaigns.
• Strong analytical mindset with the ability to measure impact and optimize continuously
• Experience of working in a B2B SaaS or developer-focused product.
• Experience with experimentation frameworks, A/B testing, and funnel optimization.
• Experience of working with marketing and SaaS tools such as ahrefs, GA4, PowerBI, MixPanel, Google and Meta Ads Manager.

• This is an Onsite role

JR: 2026-7492

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