Head of Enterprise Marketing

Direct the enterprise marketing strategy across corporate customers, balancing customer-centric marketing, and product marketing to achieve target customer successes.
Ensure ownership of the Enterprise Marketing plan to lead, align and execute campaign and deliverables across the Sales, Partner, Marketing and Customer teams while ensuring the localization of the Sales and Marketing priorities for the Enterprise Division in the Vodafone Qatar.
Define pricing strategies and initiatives using insights to differentiate and behavioural economics to create value. Drive and co-ordinate efficient internal communications in line with the company strategy and business delivery objectives.
Improve collaboration and team-working and customer focus in the organization working with the rest of the leadership team.
Ensure through orchestrated integrated marketing communications to support the Enterprise division to build and manage customer engagements, events, demand generation, perception management, relationships, and satisfaction.
Ensure through Inside Sales (Red Edge), to identify segments, create the content with the value needed and send an email across for a specific project.
Drive initiatives and efforts that are created in a productive team environment, and with extraordinary partnerships with the sales and other divisional marketing and communication colleagues and agencies.
Collaborate with PR agency partners to manage projects, related budgets, and successful campaign execution and provide support for trade shows, media and/or corporate events.
Lead cross-functional segment teams from all functions to deliver enterprise marketing plans and improvement initiatives. Drive the Marketing of important new business solutions and build awareness for future Market Opportunities.
Deliver and improve enterprise marketing Performance & Profitability. Improve sales, operational execution, and customer experience. And Track and regularly report on enterprise marketing performance, proposing improvement initiatives.
Lead company product managers to implement New Product Market Launch plans with sales materials and promotional elements to increase sales of new and current products.
Develop comprehensive situation analysis including competitor, regional and corporate SWOT analysis. Review and report market and industry trends to Product Management and Business Development.
Manage in-depth insight into the market’s competitive landscape. Build industry benchmarking to forecast market risks to Vodafone Qatar’s market position and execute mitigation plans. Develop and refine patient forecasts and communicate revenue information.
Monitor the pricing activities for existing Telco products and services for Enterprise Businesses through managing the pricing process for a product, to reflect Vodafone Qatar's marketing, financial, strategic and product goals, as well as consumer price expectations and the levels of available stock and production resources.
Review market landscape forecast market dynamics trends and competition and suggest marketing strategies. Offer objective market point through understanding and evaluating customer and environmental information.
Manage the effective achievement of assigned objectives through the leadership of the assigned section by setting of individual objectives, managing performance, developing, and motivating staff to maximize sectional performance.
Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.
Manage the preparation and recommend the sectional budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines
Manage and ensure effective implementation of policies, procedures, and controls covering all areas of assigned sectional activity so that all relevant procedural/legislative requirements, fulfilled while delivering a quality, cost-effective service.
Lead the identification of opportunities for continuous improvement and sustainability of systems, processes, and practices considering global standards, productivity improvement, and cost reduction.
Ensure that all sectional reports are prepared timely and accurately and meet Vodafone Qatar’s requirements, policies, and quality standards.
Perform other related duties or assignments as directed by the EBU Director.

Bachelor’s degree in Marketing or Business Administration or relevant discipline from a reputable university.Master’s degree in Business Administration is highly preferred.
12 years of relevant experience in similar roles in Telco operators/ Technology industries, FMCG and/or Professional Services, of which at least 8 years are in positions of progressively increasing managerial responsibilities.
Solid background in direct marketing and lead generation across multiple channels, including web-based communications including B2B lead generation and opportunity creation with a commercial mindset with extensive experience in senior commercial roles managing segment P&Ls, including responsibility for pricing, communication, and customer/channel investment decisions.
Experience in managing and/or leading marketing campaigns, collaborating with highly driven sales teams as demonstrated through a solid understanding of sales cycles and sales tool development.
Experience operating in a marketing function, preferably with additional experience in an operational (sales or customer operations) function with strong personal impact. Ability to present to senior leaders and able to communicate complex subjects in a simple way.
Advanced marketing skills and in-depth knowledge, ideally from managing successful consumer P&Ls. And ability to make critical decisions on key insights, developing branded claims and to prioritize and deliver proposition and customer experience roadmaps.
Strong understanding of the commercial side of the Telco industry and its emerging trends.
Strong influencing skills and knowledge of managing and interacting with senior government officials. Advanced customer service orientation. An outstanding leadership skill and the ability to connect with people to drive successful relationships.
A demonstrable track record of working at the highest level and delivering outstanding results, including managing change and delivering on growth strategies.

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