Head of GTM

ABOUT US

Anker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 5000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team.

ABOUT THIS ROLE

We are looking for a skilled Head of GTM (Product Manager) to oversee demand forecasting, inventory management, and supply chain optimization. This role requires strong analytical skills, collaboration with key stakeholders, and a proactive approach to improving operational efficiency.

Key Responsibilities:

• Lead market and competitive analysis across product categories to deliver strategic insights and data-driven recommendations that shape the company’s GTM strategy.
• Define and drive comprehensive product positioning, pricing strategies, sales channels, and promotion plans in alignment with overall business objectives.
• Provide strategic direction and alignment across cross-functional teams including product development, sales, marketing, and customer support to ensure seamless execution of GTM initiatives.
• Take full ownership of major GTM projects, overseeing planning, resource allocation, risk management, and timely execution, while ensuring measurable business impact.
• Establish and monitor GTM performance metrics, analyzing sales data, market feedback, and ROI to continuously optimize strategies and improve outcomes.
• Act as a thought leader and advisor to senior leadership on market opportunities, competitive positioning, and long-term growth strategies.

Requirements:

• Bachelor’s degree or above in Marketing, Business Management, or a related field; MBA preferred.
• Minimum 10 years of progressive experience in product, strategy, or GTM leadership, ideally within the consumer electronics or retail industry.
• Proven track record in designing and leading successful GTM strategies at a regional or global level.
• Strong leadership and stakeholder management skills, with the ability to influence and align executive teams.
• Expertise in market analysis methodologies, CRM systems, and data-driven decision-making.
• Excellent communication skills in English and Chinese (both mandatory).