Head of Marketing

Overview

Job Code: 326/001/211
Industry: Consulting

Job Brief:
The Head of Marketing will be responsible for leading the overall marketing function, driving business growth, strengthening brand presence, and supporting customer acquisition and retention across all channels. This is a senior leadership role that requires strategic thinking, hands-on execution, and strong team leadership to deliver measurable marketing outcomes in both B2B and B2C environments.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company's goals, vision, and growth plans.
• Lead, mentor, and develop a high-performing marketing team, fostering a results-driven and collaborative culture.
• Oversee the performance marketing function and ensure lead generation and acquisition targets are consistently achieved.
• Plan, execute, and manage multi-channel marketing campaigns, including digital marketing, content, email, events, social media, and brand initiatives.
• Manage brand positioning, messaging, and ensure consistency across all marketing and communication platforms.
• Collaborate closely with sales, product, and other internal teams to align marketing strategies with overall business objectives.
• Analyse market trends, customer insights, and competitive activity to identify growth opportunities and refine strategies.
• Own and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
• Track, analyse, and report key marketing performance metrics to measure campaign effectiveness and overall marketing performance.
• Build and maintain relationships with media partners, industry influencers, and strategic partners to enhance brand visibility.
• Drive public relations, communications, and thought leadership initiatives to strengthen market positioning.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum 8+ years of marketing experience, with at least 3-5 years in a leadership or managerial role.
• Proven hands-on experience managing both B2B and B2C marketing strategies.
• Strong expertise in performance marketing, lead generation, and demand generation.
• Proficiency in digital marketing tools and analytics platforms such as Google Analytics, CRM systems, SEO/SEM tools, and marketing automation platforms.
• Strong project management, organizational, and stakeholder management skills.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Ability to thrive in a fast-paced, evolving business environment.

Note: The original content included references to visiting a jobs page and social media channels. These elements have been removed to focus on the role's responsibilities and qualifications.